It was only a matter of time until Meta joined the AI party that has been sweeping tech over the last few months. According to the company’s CEO Mark Zuckerberg, a new AI persona is in development that will come to Facebook and Instagram. Meta is following companies such as Microsoft, Google, Snapchat, and even Spotify in mainstreaming AI into their services.

In a statement on Facebook, Zuckerberg revealed Meta is merging its AI development teams into a single unit that will work on a single product. He says this will “turbocharge” the company’s AI efforts:

“In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences.”

It seems Meta is behind other major tech companies in terms of AI development. Zuckerberg admits that the company has a “lot of foundational work to do before getting to the really futuristic experiences.”

Catching Up

Of course, Meta is the parent company of Facebook. It was launched partly to put distance between the tarnished Facebook brand and other projects the company works on. As the name suggests, the focus of Meta is the metaverse. In other words, AI has not been a driver for the company. Although, there are clear possibilities for AI and the metaverse to interact.

Microsoft has led the Big Tech charge into mainstream AI. The company has invested billions into OpenAI and is integrating AI across its services. That includes Bing Chat, a new AI search engine built on a new engine known as Prometheus that taps into the ChatGPT natural language processing chatbot.

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