- Review Pages: Reddit is testing Ai generated product-review pages that gather community opinions, helping U.S. shoppers explore products across several discussions.
- AI Selection: AI selects experience-based comments from the past year; Reddit does not independently verify purchases or product use.
- Comparison Tools: Topic filters, sentiment summaries and commonly discussed alternatives organize recommendations while linking back to original conversations.
- Buying Links: Merchants can supply prices and shopping links, but cannot pay for inclusion or removal of negative opinions.
The discussion platform Reddit is testing product-review pages that bring opinions from multiple discussion threads together for shoppers researching what to buy. Called Reddit Reviews, the feature uses AI to organize community comments into recurring themes.
The test introduced on November 10 will roll out over the next few weeks to U.S. users on the web, iOS and Android. Its initial selection covers about 10,000 frequently discussed products across Electronics, Health & Beauty, Home & Garden, and Fashion & Apparel. Reddit plans to add products and categories and expand beyond the U.S. throughout 2027.
From Search Results to Product Pages
Ordinary Reddit search already helps people find recommendations in posts and comments, including within a particular community. Its AI search answers questions with summaries drawn from multiple communities and citations to the original posts or comments. That function builds on Reddit Answers, introduced in December 2024.
Reviews centers the experience on a product or category. Searching for a supported product can bring up a review card; broader searches can show a row of cards. Highlighted product names within discussions offer another way into the pages. Each review combines a summary, recurring themes and the comments behind them.
For headphones, for example, a topic filter can narrow the comments to noise cancellation. Selecting a comment opens its original discussion, where the surrounding conversation can explain the user’s circumstances. A People also consider section highlights products commonly discussed alongside the item. Category pages group products around needs such as value or ease of use.
Reddit began testing product deep dives on June 3, 2026. Those earlier pages combined AI summaries, user quotes and merchant information.
What the AI Selects
Reddit uses large language models to select and classify experience-based comments, assessing their tone, product attributes and usefulness. Eligible comments come from the past year, from English-language conversations by U.S. users. They must be safe for work and come from outside age-restricted communities labeled Mature (18+). The displayed comments retain users’ wording; AI organizes them and produces summaries.
Reddit does not independently verify that commenters used or bought the products, and it does not test the products itself. A first impression or an in-store trial can qualify without proof of purchase. Questions, speculation and secondhand claims do not qualify as experience-based opinions.
A sentiment snapshot groups included opinions as positive, mixed or neutral, or negative. Its colored sections keep even small groups visible, so they do not represent exact percentages. The summaries can also miss context or contain AI errors, making the linked discussions useful for understanding what an individual recommendation actually describes.
Shopping Links and the Trust Problem
Brands and retailers can supply catalog information that adds images, prices and purchase links above the community opinions. A product can have a review without that information. Purchases finish on the merchant’s website, and Reddit receives no commission. Merchant-supplied prices can become outdated if the catalog is not updated.
Merchants cannot pay to have products included or to remove negative opinions. But the opinions themselves can be a target for promotion: A structured shopping feature could attract more astroturfing, in which brands disguise advertising as ordinary public support.
An August 4 investigation by The Verge highlighted that problem and the work of community moderators. Maya Adivi, a moderator of the skincare community r/SkincareAddiction, described suspicious questions followed by product recommendations. She said she removed a thread and began filtering mentions of a brand after learning that an agency claimed to have targeted the community.
Reddit says volunteer moderators enforce community rules, its Safety team enforces platform rules, and user votes affect visibility. The company also says it uses AI to detect coordinated fake behavior and artificial hype.
For people contributing those conversations, the feature also changes where their comments can appear. As of November 10, Reddit offers no option to exclude eligible comments from Reviews. Users also cannot hide or disable the feature.
