HomeWinBuzzer NewsWindows 11 May Display Copilot Pro Ads, Stirring User Concerns

Windows 11 May Display Copilot Pro Ads, Stirring User Concerns

Windows 11 Settings now display ads for Copilot Pro, offering advanced AI features. This concerns users who see it as intrusive


has integrated advertisements for its Copilot Pro service into the Windows 11 Settings homepage, according to reports from the Windows Insider community. The promotional card for aims to provide users with information about the service, offering priority access to GPT-4, accelerated AI performance, and faster AI image creation. Spotted by enthusiast @phantomofearth, the card is not visible to all; some Insiders can enable it using ViveTool, while others find it by default after updating.

User Response and Ad Placement

The addition of Copilot Pro advertisements within the Settings interface has prompted concerns among users, marking a continuation of Microsoft's trend of incorporating promotional content in the operating system. The cards, originally designed to allow personalized access to frequently used settings based on user activity, are now showcasing an advertisement, a strategy that might not resonate well with the community. Criticism arises from users who view such integrated ads as detracting from the operating system's user experience.

Implications for Windows 11 Usage

The promotional strategy's impact on user preference and its potential to drive users towards earlier Windows versions remains uncertain. Though Microsoft CEO Satya Nadella has highlighted the growth in Copilot users across Windows platforms signaling successful adoption, the appropriateness of the Copilot Pro subscription, especially at $20/month, is debated. The Pro version's suitability for everyday users and its high power consumption are key considerations. The response to this initiative may influence future advertising strategies on Windows 11.

Ads in Outlook Confusing Users

Microsoft has been angering users with its ads policy in its own services. Last week, I reported on ads appearing in the Outlook app. These ads, which closely mimic the appearance of regular emails, are causing frustration as they are seemingly designed to encourage accidental clicks. Users of the free version of Outlook, which replaced the retired Mail app on Windows, are the ones affected by this update.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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