HomeWinBuzzer NewsInstagram Rolls Out Generative AI Tool for Personalized Story Backgrounds

Instagram Rolls Out Generative AI Tool for Personalized Story Backgrounds

Meta unveils AI-powered background editor for Instagram Stories in the US. Users can transform their image backgrounds

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Meta has launched a new background editing feature for Instagram Stories, powered by , currently available to users within the United States. Ahmad Al-Dahle, Meta's lead for generative AI, announced the new tool on Threads, highlighting its ability to transform story backgrounds based on user input.

AI-Prompted Backgrounds: A Creative Twist

The innovative tool integrates with 's Stories, allowing users to change image backgrounds by selecting from ready-made prompts or creating their own. With options like “On a red carpet,” and “Being chased by dinosaurs,” the new feature encourages playful storytelling. Users can also craft original prompts to tailor their backgrounds. As a social sharing incentive, friends viewing the story can use a “Try it” sticker to experiment with the background prompts themselves.

Meta Expands Its AI Suite Across Apps

The introduction of Instagram's background editor follows a series of AI-centric releases by parent company Meta. Earlier, Snapchat catered to premium users with an AI image generation tool, Dreams, and prompt-based background customization. Conversely, Meta targets a broader audience, integrating its 28 generative AI characters across WhatsApp, Messenger, and Instagram—bolstered with Bing search integration and improved context windows. Meta's standalone AI-image generator, Imagine with Meta, showcases the company's proprietary model, Emu, marking a steadfast move into AI-augmented experiences.

Meta has positioned its AI-powered tools as a central part of its social platforms, underlining a shift towards creating more immersive and personalized user experiences. As generative AI continues to evolve, such features indicate a growing trend of AI becoming an integral element of content creation in social media.

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Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.