HMD Global hasn’t been lazy since its purchase of the Nokia brand from Microsoft last year. The company, run by former Nokia execs, has pumped out three mid-range smartphone releases, and now it’s shooting for the big leagues.

The Nokia 8 comes in at approximately $705, and at that price, HMD will be looking to compete with the likes of Apple and Samsung. By most reports, it has a chance, but a small one. Though the device features a 2560×1440 5.3″ display and impressive specs, its bezels and design leave a little to be desired.

Rather than housing the fingerprint sensor on the back or screen, as has become popular, HMD has opted for a front facing button, giving it a slightly dated look. It does, however, have a solid unibody build, bringing back the textbook reliability of Nokia devices.

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In terms of camera, HMD has chosen dual 13 MP back cameras, one color, and one black a white. However, alongside the phone’s great f/2.0 Zeiss optics, HMD has thrown in another feature.

Bothies

In the vein of Frontback, the Nokia 8’s camera will house a feature called DualSight lets users create ‘bothies’. It creates a split-screen video or picture using the front and back cameras simultaneously.

To me, the feature sounds like a bit of a gimmick, but for heavy social media users, support for live video streaming could be invaluable. It combines with Nokia OZO 360-degree spatial audio to bring put “Hollywood technology in the palm of your hand”.

Of course, the phone also needs to be able to run without a hitch, and it backed up by the usual flagship specs. It will feature a Snapdragon 835 processor, 4 GB of RAM, 64 GB of storage, and a 3090MAh battery.

The result is a phone that can compete with the likes of the OnePlus 5, but will likely apeal to a more niche market because of its price point, which is closer to the top of the line devices.

The Nokia 8 will be available in European markets for €599 in September, in a choice of four colors.

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