Twitter's revenue woes continued this week when Microsoft said its advertising platform will stop using the micro-blogging site. This continues the trend of advertisers pulling out of Twitter since Elon Musk bought the company last year. As for Musk, he has threatened to sue Microsoft over allegations that the software giant used his company's data to train its artificial intelligence (AI) models.
Musk claimed that Microsoft “trained illegally using Twitter data” and said it was “lawsuit time” in a tweet on Wednesday. At the moment with Musk, it is unclear if he is genuinely concerned with the course of AI development or is just angered that he wants to compete with OpenAI and Microsoft.
Elon Musk was a co-founder of OpenAI, the company that Microsoft invests heavily in. Alongside OpenAI, Microsoft has brought the org's GPT-4 to its service such as Office (Microsoft 365 Copilot), Bing (Bing Chat and Bing Image Creator), Microsoft Cloud (Azure OpenAI Service), CRM/ERP (Dynamics 365 Copilot), and programming (GitHub Copilot X).
According to Musk, development of AI is concerning, and he joined others in the FutureOfLife initiative, a project that wants to place more controls on AI development over concerns about the emergence of artificial general intelligence (AGI). An open letter from the project urged all AI developers to cease development of AI potentially more powerful than GPT-4 for at least six months.
They trained illegally using Twitter data. Lawsuit time.
— Elon Musk (@elonmusk) April 19, 2023
This week, Musk told Fox News that OpenAI trains its AI to lie and he will build a rival to ChatGPT, which he will call TruthGPT.
Microsoft Will No Longer Advertise on Twitter
It is not thought Microsoft's decision to pull advertising from Twitter is related to the AI debate. A report from The Verge suggests that the decision was due to Twitter changes requiring payment to access its API. It is unclear whether Musk will actually follow through with his lawsuit threat, as he has made similar statements in the past that never materialized.
Those changes come with a new pricing structure where Twitter charges major companies up to $42,000 per month to access the API.
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