Netflix, YouTube, and Spotify have decided not to develop dedicated apps for Apple's imminent mixed reality headset, the Apple Vision Pro. Google, the company behind YouTube, confirmed it will not release a visionOS app nor will it adapt its iPad app for the new device. Spotify, following suit according to Bloomberg, will also withhold from crafting a native app for the upcoming mixed reality platform.
The Upcoming Vision Pro Launch
Set to launch on February 2, the Apple Vision Pro, priced at $3,499, begins pre-orders on January 19. Designed as a high-end entertainment and productivity device, it has caught attention with its advanced features and the promise of delivering an immersive mixed-reality experience. Despite the lack of support from some of the most popular streaming platforms, Apple has ensured that users can still access these services via the Safari web browser embedded in the headset. Other streaming services and tech giants, like Microsoft, have announced their support for the device, with Microsoft offering adapted versions of Word, Excel, and PowerPoint for Vision Pro users.
Retail Preparations and Expectations
Preparing for the Vision Pro's introduction to the market, Apple is reportedly training its retail store employees for in-depth demonstrations that could extend to 25 minutes. These sessions aim to educate potential buyers on the headset's capabilities and value proposition amidst the absence of native streaming apps.
Apple and the concerned streaming service providers have yet to comment on the reasons behind the decision not to support the new platform with dedicated applications. Meanwhile, consumers anticipate the arrival of the Vision Pro, which has been promoted as a cutting-edge device for both entertainment and professional applications.