HomeWinBuzzer NewsGoogle Chrome to Launch "IP Protection" Feature Enhancing Users’ Online Privacy

Google Chrome to Launch “IP Protection” Feature Enhancing Users’ Online Privacy

Google introduces "IP Protection," a groundbreaking privacy feature for Chrome that safeguards user privacy by masking IP addresses through proxy servers.


In response to potential misuse of IP-address tracking, is preparing to trial a new privacy feature for its popular browser, Google Chrome, called “IP Protection.” With the primary aim of striking a chord between ensuring and maintaining essential web features, the feature uses proxy servers to mask users' IP addresses.

IP addresses, which web entities typically use to track user activities and build persistent profiles, have been a longstanding privacy concern. Contrary to third-party cookies, users currently lack a viable method to escape such covert tracking.

Behind Google's IP Protection Feature

The creation of “IP Protection” is Google's solution to this problem. Notwithstanding their potential misuse for tracking purposes, IP addresses play key roles in facilitating critical web functionalities. These include traffic routing, fraud prevention, and other essential network tasks. Google's “IP Protection” is designed to route third-party traffic through proxies, making IP addresses inaccessible to those domains.

As the ecosystem keeps evolving, the feature, too, will upgrade, adapting to protect users from cross-site tracking further and adding more domains to the proxied traffic. Google's approach is an opt-in feature to give users authority over their privacy and aid the tech giant in assessing behavior trends.

The Future of IP Protection

The first phase of testing, “Phase 0,” involves Google proxying requests to its domains using its proprietary proxy. This phase will allow Google to test the system and refine the domain list, with the service available to users logged into and with a US-based IP. To minimize potential misuse, permissions will be regulated by an server operated by Google, with an allocated quota for each user.

Google plans on implementing a 2-hop proxy system in future development stages for enhanced privacy. Also, to preserve functionalities of online services that rely on GeoIP, Google's IP Protection feature will assign coarse locations to proxy connections rather than specific locations. Services targeted for initial service testing include Gmail and AdServices. As concerns are inherent, Google plans to require feature users to authenticate with the proxy and introduce rate-limiting as part of its security measures.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.