YouTube has launched a new app, YouTube Create, a generative AI feature to create video or image backgrounds for YouTube Shorts, and AI-powered tools to assist creators in brainstorming and reaching wider audiences.
New YouTube Create App
The YouTube Create App, initially available in beta for Android users in select markets, offers various video editing tools. Creators can utilize features such as precision editing, trimming, automatic captioning, and voiceover capabilities. Additionally, the app provides access to a vast library of filters, effects, transitions, and royalty-free music with beat-matching technology, allowing creators to produce videos without relying on complex editing software. The app is designed to be user-friendly, enabling both seasoned and first-time creators to focus more on their creative pursuits.
AI-Powered Dream Screen Feature for Shorts
YouTube is set to test Dream Screen, an innovative feature that leverages generative AI to create video or image backgrounds for YouTube Shorts. By simply typing an idea into a prompt, creators can generate unique and imaginative backgrounds for their content. This feature will be introduced to select creators initially and is expected to roll out more broadly next year. Dream Screen opens up possibilities for enhanced creativity, allowing creators to bring their most fantastical ideas to life on the Shorts platform.
AI-Driven Insights and Tools
Beyond video editing, YouTube is integrating AI-powered tools to assist creators in brainstorming and reaching wider audiences. YouTube Studio will employ generative AI to offer personalized insights and draft outlines for video ideas based on audience preferences. An upcoming feature, Assistive Search in Creator Music, will recommend suitable music based on the description of the content. Additionally, YouTube is introducing Aloud, an AI-powered dubbing tool, to help creators translate their content into multiple languages, thereby expanding their global reach.