Google has recently provided a select group of companies with early access to its forthcoming conversational generative AI software, codenamed “Gemini.” This move indicates that the tech giant is gearing up to integrate this software into its consumer services and offer it to businesses via its cloud division.
Gemini's Capabilities and Objectives
Gemini's main goal is to position itself as a strong contender against the GPT-4 large language model from OpenAI. The software encompasses a suite of powerful language models that can be utilized in various applications. These range from chatbots to functions that produce text summarization or generate unique content based on user preferences. This includes creating email drafts, music lyrics, and news articles. Additionally, Gemini is expected to aid software developers in generating code and producing original images in response to user prompts.
Strategic Moves by Google
In the wake of the introduction of ChatGPT by Microsoft-backed OpenAI last year, Google has ramped up its investments in generative AI. Microsoft itself put Google on alert too with the launch of Bing Chat, an AI search tool that uses elements of OpenAI's technology. Google responded with its Bard chatbot but sees Gemini as the more complete rival.
The company aims to make Gemini available to businesses through its Google Cloud Vertex AI service. Last month, Google integrated generative AI features into its Search tool, specifically catering to users in India and Japan. This update allows the display of text or visual results in response to user queries, including content summarizations. Furthermore, Google expanded the reach of its AI-driven tools to enterprise clients, setting a monthly fee of $30 per user.