Adobe has officially announced the general availability of its generative AI models from the Firefly generative AI model. They are designed to work alongside creators, assisting in the generation of new content based on various inputs. The potential of Firefly extends beyond just text inputs; it can transform a single 2D image into a 3D model, capturing intricate details like lighting and textures. In the foreseeable future, Firefly aims to convert creative directions into animations and videos.
Incorporating AI into Adobe Creative Cloud
Adobe's commitment to integrating AI into its suite is evident with the introduction of Firefly into the Creative Cloud. Users can now harness the power of generative AI in applications like Photoshop and Illustrator. For instance, the Generative Fill and Generative Expand features in Photoshop and the Generative Recolor in Illustrator are now powered by Firefly. These tools are designed to amplify the creative process, making ideation and execution more efficient. Additionally, Adobe has introduced two new applications: Adobe Express Premium and Adobe Firefly. The former is an all-in-one creativity app, while the latter serves as a platform for AI-assisted creative expression.
Pricing and Subscription Updates
Adobe is pioneering a credit-based model for its Creative Cloud subscription plans. Subscribers will receive a monthly allocation of “fast” Generative Credits. These credits act as tokens, allowing users to convert text prompts into image and vector content across various Adobe applications. Once the allocated credits are consumed, users can either opt for slower content generation or purchase additional credits. Starting from November 2023, Adobe plans to introduce a new subscription plan where users can buy additional Generative Credits, with prices starting at $4.99/month for 100 Credits.
A Responsible Approach to Generative AI
Adobe emphasizes its commitment to innovating responsibly. The company recognizes the potential impact of generative AI on stock photography and is keen on ensuring that copyright is respected. Adobe has introduced the Firefly Contributor Bonus to compensate stock contributors whose content was used to train the Firefly model. This initiative reflects Adobe's dedication to creating value for its community of stock contributors.
In June, the company placed an indemnity clause to ease enterprise concerns about how AI is used in Adobe AI services. The clause states that Adobe will pay any copyright claims related to works created with Adobe Firefly, giving enterprise customers peace of mind and confidence to explore the possibilities of AI-generated art.
Adobe is already heavily invested in AI in its services. In July, the company launched Generative Expand for Photoshop. It allows users to drag the crop tool beyond the original picture size and add material with or without a text prompt.
