Apple is reportedly working on a new project that could shake up the field of artificial intelligence (AI). According to Bloomberg, Apple is developing its own generative AI system, that employees are calling Apple GPT, that will compete with the likes of OpenAI, Microsoft, Google, and Baidu.
Generative AI is a type of AI system that can create new content, such as text, images, music, or code, based on existing data and user prompts. For example, a generative AI system can write a poem, draw a picture, compose a song, or generate a software program, given some input or guidance from the user.
Large language models (LLM) using generative AI are increasingly popular, including OpenAI's ChatGPT, Microsoft's Bing Chat, and Google's Bard. Apple has taken a strict approach to generative AI, going as far to ban its employees from using chatbots in the workplace.
According to the report, Apple GPT will be a generative AI system that will rival ChatGPT in terms of performance and functionality. It is worth noting again that Apple GPT is not an official name for the product, but it is the name employees within the company are reportedly calling the chatbot.
How Apple GPT will Tap Into the Company's Ecosystem
Apple GPT will be able to generate text, images, music, code, and other types of content based on user prompts. Apple GPT will also be able to converse with users using natural language and provide useful information and assistance.
The chatbot will be integrated into Apple's existing products and services, such as Siri, iMessage, Photos, Music, App Store, and iCloud. This means that anyone who owns an Apple device or uses an Apple service will be able to access and use Apple GPT without any additional cost or hassle.
Apple has not officially announced or confirmed the existence of Apple GPT yet. However, Bloomberg's sources claim that Apple GPT is already in development and testing stages. They also claim that Apple GPT will be launched sometime in 2024 as part of Apple's next-generation operating system update.
If true, Apple GPT could be a game-changer in the generative AI space. It could challenge the dominance of OpenAI and other players in the field. It could also provide new opportunities and benefits for both consumers and developers who want to use generative AI for various purposes.