According to a report by Bloomberg's Mark Gurman, Apple is shifting its focus to the next slate of iPhones, iPads, Macs, and watches after the much-anticipated debut of the Vision Pro. Additional details about the iPhone 15 Pro and Pro Max have been revealed by Weibo poster Cell Phone Chip Expert, providing a more nuanced look at what consumers can expect.
The company is now involving thousands of additional employees to finalize the software, expand testing, and finalize the rollout strategy for the Vision Pro, while also preparing several key updates for the second half of this year and the first half of 2024.
Vision Pro: The Next Step in Apple's Journey
The Vision Pro mixed reality headset, showcased at the Worldwide Developers Conference, is essentially the complete device that Apple intends to ship next year. However, the software still has a long way to go. The company's demonstrations of the Vision Pro showcased the most polished parts of the operating system, but in-air typing and many user interface elements aren't ready yet. Apple still needs to finish adapting its core iPad apps for the new visionOS.
Apple's Upcoming Products: A Detailed Look
Apple is reportedly working on a wide range of products, set to launch in the coming months and years. Here's a detailed breakdown of what's expected:
iPhones and Watches
- iPhone 15 lineup: Expected to be launched this fall, the iPhone 15 lineup will continue Apple's tradition of annual iPhone updates. The Pro models are expected to increase in price by up to $200 due to the new A17 chipset, which is less efficient but more affordable to produce, according to Weibo poster Cell Phone Chip Expert.
- Apple Watch Series 9 models: Two new models are reportedly in the works, continuing the evolution of Apple's popular wearable device.
- Updated version of the Apple Watch Ultra: Codenamed N210, this updated version is also expected to be launched, offering enhanced features and performance.
MacBooks and iMacs
- M3 13-inch MacBook Pro (J504): This new MacBook Pro is expected to feature Apple's M3 chip, offering improved performance and efficiency.
- M3 Pro and M3 Max 14-inch and 16-inch MacBook Pros (J514 and J516): These new models are also expected to feature the M3 Pro and M3 Max chips, providing users with more power and capabilities.
- New iMacs (J433 and J434): These new iMacs will have 24-inch screens, like the current models. Apple is also conducting early work on an iMac with a screen over 30 inches.
MacBook Air and iPads
- New MacBook Air models (J613 and J615): These new models are likely to be powered by Apple's M3 chip, offering improved performance and efficiency.
- Revamped iPad Pros with OLED screens (J717 and J720): These new iPad Pros are expected to feature OLED screens, providing users with more vibrant and dynamic displays.
- New iPad Air (J507): This new model is expected to replace the current M1-based model, offering enhanced performance and features.
- Third-generation version of the AirPods Pro: This new version is reportedly in early development, expected to offer improved sound quality and features.
- New home equipment such as smart displays: These are also in early development, along with an Apple TV set-top box with improved specifications.
According to Gurman, the next generation of headsets probably won't begin arriving until 2025, but there will be a lot of new Apple devices to talk about until then.