HomeWinBuzzer NewsInstagram Launches Broadcast Channels as a One-to-Many Messaging Tool

Instagram Launches Broadcast Channels as a One-to-Many Messaging Tool

The new feature allows creators to engage with their followers "more intimately", according to the company.


has launched Broadcast Channels, a public, one-to-many messaging tool for creators to engage with their followers. The announcement was made by Mark Zuckerberg, who also launched his own “Meta Channel” on Instagram.

The tool allows creators to use text, photo, video, and voice notes to share their latest updates, behind-the-scenes moments, and even create polls to crowdsource fan feedback. The followers can react to the content and vote in polls, but only creators can send messages.

How Instagram Broadcast Channels work

Once a creator gets access, they can start a broadcast channel from their Instagram inbox. Upon sending their first broadcast channel message, their followers will receive a one-time notification to join the channel. As soon as the broadcast channel is live, creators can also encourage followers to join by using the “join channel” sticker in Stories or by pinning the channel link to their profile.

Instagram plans to add more features, such as the ability to bring another creator into the channel to discuss upcoming collaborations, collect questions for an AMA via question prompts, and more.

Instagram Channels will be public, discoverable chat experiences, and are subject to Instagram's Community Guidelines. The broadcast channels will be tested with a handful of US creators, and interested creators can sign up to be considered for early access. The channels will also be tested on Messenger and in the coming months.

In the announcement, Instagram shared the following list of selected creators who are starting their Instagram broadcast channels today. You can head to their profiles and tap the channel link in bio (accessible via mobile only) to see how the new feature works:

Tip of the day: The Windows Sandbox gives Windows 10/11 Pro and Enterprise users a safe space to run suspicious apps without risk. In our tutorial we show you how to enable the Windows Sandbox feature.

Markus Kasanmascheff
Markus Kasanmascheff
Markus is the founder of WinBuzzer and has been playing with Windows and technology for more than 25 years. He is holding a Master´s degree in International Economics and previously worked as Lead Windows Expert for Softonic.com.

Recent News