In a tweet from Elon Musk, CEO of Twitter, he announced the platform's new ad revenue-sharing program. This program is aimed at empowering creators to produce more content on the site, but with one significant catch – not everyone can earn money this way.
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads
— Elon Musk (@elonmusk) February 3, 2023
Verified Twitter Users Only
Only Twitter Verified customers are eligible to participate in the revenue-sharing program. To unlock the benefit, users must purchase a Twitter Blue subscription. As of yet, details on the ratio of ad revenue split are yet to be revealed, and it is unclear if creators will have the option to demonetize tweets at their convenience.
By comparison, YouTube currently offers creators a 55% share of ad revenue and the option to demonetize content.
Twitter has begun placing advertisements in reply threads of tweets by creators subscribed to Twitter Blue. This new system provides creators with more opportunities to increase their earnings, but it also means regular Twitter users may be bombarded with additional ads.
Ad-Free Twitter Subscription
For those who prefer a clean Twitter experience, the company is working on another subscription plan that offers zero advertisements for a higher cost than Twitter Blue.
At present, the new ad revenue-sharing system on Twitter is only available in the United States. However, it is expected to be rolled out to additional regions in the coming days. Note that countries where Twitter Blue has not launched will not have access to this capability.
So, if you have a substantial number of Twitter followers and a Twitter Blue subscription, do you plan to monetize your tweets? Share your thoughts in the comments section below.
Tip of the day:
After years of hefting a laptop around, you inevitably build up a menagerie of Wi-Fi networks. For the most part, they'll sit on your PC, hardly used, but at times a change in configuration can make it difficult to connect to a network your computer already remembers. At this point, it can be beneficial to make Windows forget a Wi-Fi network and delete its network profile.