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YouGov Names Samsung the World’s Best Brand

Samsung has overtaken Google to become the world’s top brand according to market research and data firm YouGov.


Smartphone and electronics giant has been named the top brand in the world by UK and market research firm YouGov. According to the company, Samsung Electronics is the best company in its rankings across several criteria.

In claiming top sport this year, Samsung is usurping as the best-ranked brand. Which, honestly, throws the whole thing into question for me. Google is absolutely not the best brand in the world, so I am at a loss why YouGov was/is ranking it so highly.

Personal opinions aside, the YouGov Global Best Brand Rankings 2022 saw Samsung finally claim top sport after finishing second last year, and fourth in 2020.

YouGov assesses brands across a range of criteria to get an overall average from its BrandIndex platform. Those criteria are:

  • Impression
  • Quality
  • Satisfaction
  • Reputation
  • Value


380 brands appear on the list in total, with companies representing the US, UK, India, China, South Korea, and other nations. Samsung took first position with 127 total points. It is the leading brand in countries such as Ireland and South Korea and is second in the UK, France, and others.

Google must settle for runner-up this year with 85 points, and the company's product is third and Netflix is fourth. As for , it takes 8th place in the ranking. You can check out the full list here.

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Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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