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Microsoft has this week announced a new partnership with Adobe and C3.ai for the launch of a Microsoft Dynamic 365 powered solution known as C3 AI CRM. According to Microsoft, the tool is the first of its kind to integrate Dynamics 365 and Adobe Cloud Experience with C3.ai solutions.

C3.ai is a major enterprise software provider the develops artificial intelligence solutions to aid digital transformations. The company creates data models, AI models, and connectors for enterprise customers.

C3 AI CRM is a customer relationship management (CRM) is a suite of services. It boasts tools to help marketing, customer service, and sales. All three companies will work together in collaboration to deliver:

  • “Sell the industry-specific AI CRM offering through dedicated sales teams to target enterprise accounts across multiple industries globally, as well as through agents and industry partners.
  • Target industry vertical markets initially including financial services, oil and gas, utilities, manufacturing, telecommunications, public sector, healthcare, defense, intelligence, automotive, and aerospace
  • Market the jointly branded offering globally, supported by the companies’ commitment to customer success”

Integration

Microsoft and Adobe are already long-term partners. Together with C3.ai, the CRM solution will help customers forecast revenue and see customer trends through AI empowerment. Customers will be able to tap into integrations from Microsoft 365, Microsoft Azure, and the Microsoft Power Platform.

“This year has made clear that businesses fortified by digital technology are more resilient and more capable of transforming when faced with sweeping changes like those we are experiencing,” said Satya Nadella, CEO, Microsoft. “Together with C3.ai and Adobe, we are bringing to market a new class of industry-specific AI solutions, powered by Dynamics 365, to help organizations digitize their operations and unlock real-time insights across their business.”