Microsoft has announced a major partnership with gaming retailer GameStop. No, this is not about the Xbox One X, Project xCloud, or any other front-end gaming product. Instead, GameStop will adopt Microsoft Azure cloud services to underpin its operations.

Furthermore, as part of a “multiyear strategic partnership,” the retailer will also use Microsoft Surface devices and tap into the Microsoft 365 productivity bundle.

In a press release, Microsoft says GameStop will adopt Dynamics 365 as the driver of its in-store and back-end platform. The company will access new Surface hardware to enhance in-store experiences and develop new retail tools for customers.

GameStop will also tap into Microsoft 365 and specifically Microsoft Teams. Over 30,000 store employees will have access to improved collaboration, the companies say.

“This will enable store associates the ability to access omni-channel insights about customer preferences and purchasing history, real time information on product availability, subscriptions, pricing, and promotions in order to provide a differentiated and personalized in-store customer experience,” GameStop says.

Full Details

  • “Additionally, associates will be equipped with new Microsoft Surface devices that will transform the in-store experience and help unlock new retail experiences in the future. The mobility of Microsoft Surface will allow associates to move freely within the store footprint, meeting the needs of customers faster and more efficiently. Microsoft Surface devices have already been an important part of the digital modernization strategy for store management.
  • As part of its transformation, GameStop plans to roll out Microsoft 365 and Microsoft Teams to its stores, empowering more than 30,000 store associates with enhanced productivity and collaboration tools. With Teams, store associates will more easily be able to ask questions and share insights with one another, enabling them to provide a better customer experience. Associates will also benefit from enhanced security and identify management capabilities.
  • Following decades as an essential provider of the Microsoft Xbox gaming platform and services, GameStop has expanded its Xbox family of product offerings to include Xbox All Access, which provides an Xbox console and 24 months of Xbox Game Pass Ultimate to players with no upfront cost. GameStop and Microsoft will both benefit from the customer acquisition and lifetime revenue value of each gamer brought into the Xbox ecosystem.”

Phil Spencer, Microsoft, Executive Vice President of Gaming, added: “For many years GameStop has been a strong go-to-market partner for our gaming products, and we are excited about continuing and evolving that relationship for the launch of the Xbox Series X|S. GameStop’s extensive store base, focus on digital transformation in an omni-channel environment and expert gamer associates remain an important part of our gaming ecosystem, and we’re pleased to elevate our partnership.”