HomeWinBuzzer NewsInstagram TikTok Rival “Reels” Takes Center Stage for New UI Layouts

Instagram TikTok Rival “Reels” Takes Center Stage for New UI Layouts

Instagram is testing three new layouts that aim to put the Reels short video feature within easier reach for users.


While is the tool of the moment, and 's everlasting appeal seems to continue, remains the go-to of choice for influencers and businesses. Looking to stay on top of the in-fashion crowd, Instagram as some new layouts coming soon.

Adam Mosseri, the company's chief, provided a look at three home screen layout options that are currently in testing. All the new looks provide separate tabs for Shops and Reels.

The first layout placed Home, Reels, Add, Shops, and Profile tabs in the bottom navigation pane. Explore, Notifications, and Messages will be relocated to the top-right corners. Second places Home, Explore, Reels, Shops, and Profile down below and Notifications and Messages top-right, with Add top-left.

Finally, the third layout would put more tabs at the bottom (Home, Explore, Reels, Shops, Notification, and Profile) with Messages and Add moved top-right.

Instagram clearly wants its new Reels tool to be more front and center of the UI experience. Launched a month ago, Reels is the company's answer to TikTok. It is a short video tool for users on the app.

Tough Few Months

Instagram has needed to weather some problems in recent months. Back in June, and other major companies pulled advertising from Facebook in response to the company's poor handling of racial tensions following the murder of Floyd George.

Brands like Coca-Cola, Starbucks, and Ford Motor Company have all their ads on the platform. Instagram felt the impact as part of Facebook's group of services.

Last month, the app became a focus of bad actors conducting phishing attacks. The campaigns were interesting because they went directly through Instagram. Phishing attacks are typically associated with email, and that's how previous campaigns on Instagram have unfolded. However, the latest attack method involves directly messaging people on their IG account.

This is arguably more effective because users would be more willing to blindly believe a seemingly official IG message on the platform itself.

TikTok´s surge resembles somehow that one of Instagram, Facebook and Twitter before. You can even buy TikTok likes to get ahead on the competitive TikTok platform.

Tip: While Instagram Reels climb the social media ladder, you might also consider to buy TikTok likes for boosting your visibility across platforms. This can quickly elevate your TikTok profile's prominence, offering a potential shortcut to online recognition. If you are about to do this, keep in mind that the blend of this tactic with engaging, original content is what truly solidifies your standing on TikTok.

Last Updated on November 13, 2023 12:50 pm CET

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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