While Apple was back on the map at the turn of the millennium, it was the double punch of the iPod and iTunes that pushed the company to the stratosphere. More than most services, iTunes helped to define technology at the time, showcasing digital media.

However, times are changing, and Apple will reportedly kill off iTunes this year. It had been predicted the suite would be available with macOS 10.15, but that now seems unlikely.

A report we made in April saying Apple will split iTunes into standalone apps seems to be moving beyond mere conjecture. Bloomberg’s Mark Gurman says iTunes will not be part of macOS 10.15 when it is launched at WWDC 2019 next week.

Apple’s iTunes has been a pop culture phenomenon of the 21st century and became synonymous with the general shift in media consumption to the digital world. When he launched the service in 2001, Steve Jobs hinted that the service would change the media landscape.

“Apple has done what Apple does best — make complex applications easy and make them even more powerful in the process. iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution.”

New Individual Apps

Instead of the suite, Apple will debut individual applications for Music, Podcasts, Movies, and Books. Each app will have a uniform design and it is expected they will look similar to how they do on iTunes.

Apple has built the new apps on Marzipan, its technology that allows iOS applications to port to macOS without additional coding.