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Microsoft among Tech Companies Interested in Acquiring Twitter

It has been reported this week that Twitter is willing to sell its business after a difficult few years. Microsoft has joined companies like Google, Salesforce, and Verizon as interested parties, but all may be put off by the $30 billion price tag.


Despite still being a melting pot of online social activity, is going through tough times. Indeed, the company has never quite been able to reach the levels of Facebook, for example. The network as 350 million active users, but Twitter has been a market underperformer. New reports suggest the company is now up for sale and is in the running to purchase it.

CNBC initially run with the story and said and Salesforce were pursuing an Acquisition. TechCrunch followed that report up by saying Microsoft and Verizon are also interested. There are a lot of links involved here.

Microsoft and Salesforce were, of course, bidding rivals before Microsoft acquired LinkedIn earlier in the year. That deal cost the company more than $26 billion. recently dropped over $4 billion to purchase currently under fire Yahoo. You may remember that Microsoft was also reported to have interest in the ailing internet giant.

High Price to Pay

One stumbling block over any Twitter acquisition is the apparent cost of the company. Despite a valuation of $18 billion, Twitter is reported to be holding out for $30 billion. At that price, it would dwarf the LinkedIn transaction and be in the top 3 tech deals of all-time.

At $18 billion, Twitter may be attractive to many companies. It is a perfect platform to be integrated into current services. That would undoubtedly be the appeal to Microsoft, integrating and LinkedIn into the Twitter experience.

However, at $30 billion, the attractive proposition suddenly becomes hugely expensive and probably not worth the risk. And that's what Twitter is, a risk. The company makes no money despite being one of the largest social networks for years.

It is unlikely any company will be willing to pay the high end of Twitter's estimation. That means an intriguing bidding war may start if the giants of the tech world maintain their interest. Speaking of giants, has also sniffed around the prospect of buying Twitter. However, Cupertino is cautious of such huge acquisitions and is also unsure of how the service would be integrated into its current offerings.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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