HomeWinBuzzer NewsMicrosoft Tries to Win over VMware Customers with "free" Hyper-V Licenses

Microsoft Tries to Win over VMware Customers with “free” Hyper-V Licenses

The tech giant has started an aggressive campaign against their main rival in the VM space, offering free licenses and publishing two new websites focused on the matter.


's Windows Server 2016 is set to launch in September, and the company's biggest competitor is . To encourage more users to make the switch, a promotion is offered.

If users make the switch before June 30th, 2017, they will get free Windows Server licenses. Of course, there is one caveat: you must also purchase Software Assurance.

Despite this, the deal should still help with some of the migration costs, and according to Microsoft, the savings won't stop there. The company has targetted VMWare aggressively with a tool that calculates savings made from switching to .

No matter what data you enter, it's clear that annual costs would be much lower. This is probably a big factor behind Microsoft's growth in the market. Gartner  Magic Quadrant visualizations show the company closing the gap by moving up and to the right.

Making the Switch

The company has also published an additional website, focusing entirely on the benefits of choosing them over VMWare. This marks one of the most aggressive campaigns we have seen from the tech giant since the anti-Google Chrome adverts.

will launch at the Ignite conference in September, and will have a number of security, management, and storage improvements. Microsoft has released a step-by-step guide for those looking to switch:

  • 1: Engage your account executive or sales rep to begin the process.
  • 2: Identify virtualized workloads to migrate and specify the Windows Server Datacenter cores required.
  • 3: Provide your account executive proof of eligibility. (Offer applicable to customers migrating from VMware to Microsoft).
  • 4: Engage your partner to start the migration process.
  • 5: Receive free Windows Server Datacenter licenses with Software Assurance and pay only the cost of Software Assurance to kick start your migration.”

Whether or not you agree with the tactics, it's hard to argue with the potential cost savings. VMWare may offer some features that Hyper-V is missing, but given Microsoft's growth, it wouldn't be unreasonable to see a new market leader by this time next year.

Ryan Maskell
Ryan Maskellhttps://ryanmaskell.co.uk
Ryan has had a passion for gaming and technology since early childhood. Fusing the skills from his Creative Writing and Publishing degree with profound technical knowledge, he enjoys covering news about Microsoft. As an avid writer, he is also working on his debut novel.

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