The PC market is in a poor state, but at Computex 2016 companies are showing off their new products, including Asus with the ZenBook 3. An important thing to remember about the current PC situation is that sales may be tanking, but Windows OEMs continue to make compelling hardware.
Sure, we could argue that manufacturers need to expand more beyond traditional form factors towards hybrid machines like Microsoft’s Surface Pro 4, but there are plenty of excellent laptops available. The Asus ZenBook 3 fits that billing, with the Taiwanese company claiming the device is “the world’s most prestigious laptop”.
Asus chairman Jonney Shih is so confident of the ZenBook’s premium quality that he directly compared it to Apple’s MacBook. Of course, Cupertino has done a good job of cornering the market for machines sprinkled with a design ethos that consumers love. However, the ZenBook 3 presents something else, it is a Windows 10 machine.
That means it has the performance clout that the MacBook range cannot compete with, and Shih explained that the laptop is alloy, weighs less than a MacBook, and is “two times faster”.
In terms of specifications, the ZenBook 3 gets a 12.5-inch Gorilla Glass coated display, a full-size keyboard, a fingerprint reader that supports Windows Hello, and a glass covered touchpad. The processor is an Intel i7 coupled with 16GB of RAM and a 1TB solid state driver.
Available in Rose Gold, Royal Blue, and Quartz Grey, the Asus ZenBook 3 is a premium Windows 10 laptop that gets the price to match its aspirations. The unit will be launched during the third quarter of this year and will cost $1,999.