X, previously known as Twitter, has unveiled a new feature enabling organizations to advertise job vacancies on its platform. This move follows speculations from last month suggesting X's intent to launch a service rivaling LinkedIn. The newly introduced “Hiring” service, currently in its beta phase, permits companies to showcase open roles on the platform.
The beta version of the Hiring service is being tested with a select group of companies. X has made provisions for organizations to import data either through a supported Applicant Tracking System (ATS) or an XML feed. This “early access to the X Hiring Beta” is exclusively available to Verified Organizations, which are essentially entities that contribute a minimum of $1,000 monthly to X. These organizations can prominently display job listings on their X profiles.
Hiring's official Twitter handle, @XHiring, announced, “Unlock early access to the X Hiring Beta — exclusively for Verified Organizations. Feature your most critical roles and organically reach millions of relevant candidates.” They also provided a link for companies to apply for beta access. The sign-up page for the beta access emphasizes that it's currently open only for Verified Organizations. Eligible organizations will have the Hiring features activated on their account.
Comparative Analysis with LinkedIn
Although X's features aren't as extensive as LinkedIn's, it provides organizations an alternative platform to advertise, tapping into a new potential audience. While it might not be a direct competitor to LinkedIn, it aligns with Elon Musk's vision of transforming X into an “everything app”.
The Hiring feature is restricted to the premium subscription. Only companies that opt for X Premium can access the beta version. X Premium subscribers also benefit from other exclusive features, including a revenue-sharing program. Notably, X has recently made the program more accessible to its Premium subscribers.
Since Elon Musk's acquisition of the platform, X has encountered several challenges, including lawsuits from former employees, advertisers departing from the platform, a security breach revealing Twitter Circle tweets, and multiple service outages.