This article was contributed by Clayton Howard who works as social media manager with various companies such as Starbucks and McDonald's.
Many users enjoy posting Stories and doing live streams simply because it's interesting and funny. However, if we are talking about business, then this can be used as a real way to earn money and increase sales. In this article, we will try to understand how it works.
Warming up the audience
When your subscribers simply scroll through the posts feed, they see hundreds and thousands of similar pictures and different texts. This atmosphere is very depressing and people quickly get bored. In addition, posts are monotonous. You can talk about something interesting or take a beautiful photo, but this will not cause any feedback other than a like or a comment.
If you need to warm up your audience and encourage them to interact with you in some way, then we recommend that you publish Stories or launch a live stream. This will help you arouse the interest of users in your account in a few seconds and encourage them to reply to you directly or communicate with you online.
This method is especially effective for those who sometimes buy Instagram followers, because they get a cold audience that needs to warm up. Be sure that this method will help you attract new viewers and allow you to keep them.
Selling Stories: design and benefits
Of course, if you want to sell using Stories, then they must be properly formatted. First of all, you need to think about the dynamism and brightness of such publications, because you need to grab the attention of the viewer instantly. If the user sees a nondescript photo or a boring video, then he will swipe to the left after a second and forget that you posted something. It's pretty embarrassing considering you've been working and wasting time.
Especially if you take advertising from popular bloggers or buy followers on Instagram, you definitely do not want your viewers to quickly lose interest in you. Therefore, you need to monitor the quality of content and its design.
Beautifully designed Stories provide a lot of benefits. For example, people will respond to these publications, write to you in Direct and forward your photos to their friends.
The impact of Lives on sales
Few people now dare to conduct live broadcasts because it is quite difficult to communicate with the audience online. You need to be prepared to honestly answer tough questions and not be afraid of criticism from the audience. However, if you overcome this fear, then you will discover a new way to improve your account statistics.
Live streams allow bloggers to connect with the audience and because of this, sellers gain more trust from potential buyers. If you interact with your viewers frequently, they are more likely to buy your products or services. If you want to make money selling on social networks, then this is one of the best ways.
About the author
Clayton Howard is a social media manager working with various companies such as Starbucks and McDonald's. An expert in the sale of goods and services using social networks.