At Build 2018 last year, Microsoft announced it will update its Store App Developer Agreement (ADA) to give app publishers more share of revenue. Microsoft Store app developers would get more money from sales, the company promised.

While it has been a long time coming, the relevant pricing changes have been made to the Microsoft Store App Developer Agreement. Announced yesterday (March 5, 2019) and effective immediately, developers can receive up to 95 percent of revenues.

Specifically for consumer app developers, the new ADA will appear the next time they log into their Partner Center dashboard. A developer or anyone with administrative allowance can accept the new ADA before update or managing apps.


“The updated ADA includes the new Microsoft Store fee structure that delivers up to 95 percent of the revenue back to consumer app developers. To ensure you receive the full 95 percent revenue, be sure to instrument your referring traffic URLs with a CID.”


Microsoft explains apps discovered by users through the Microsoft Store collection, search, or though other service the company owns, the developer will earn 85 percent of the revenue. When no tracking is attributed to the purchase, like with a web search, the dev will get 95 percent of the revenue.

“The new fee structure is applicable to app purchases made on all Windows 10 PCs, Windows Mixed Reality, Windows 10 Mobile and Surface Hub devices.”

As we reported last year, there are some important caveats to consider. this doesn’t apply to games, or app purchases on Xbox.