Dynamics CRM Microsoft MSDN

Microsoft has furthered its bond with HP through a Dynamics CRM agreement. The company will deploy and use the Dynamics to help with sales, marketing, and service operations.

In addition, HP will be using Azure, Office 365 and more to help deliver for collaboration, with the aim of providing a “seamless sales experience” for customers and partners.

A Journey to Transform

According to Microsoft, HP is undergoing a transformation of its sales and partner environment to keep pace with the digital world. Jon Flaxman, chief operating officer at HP, agrees with the sentiment:

“We have chosen Microsoft Dynamics as our CRM solution for our direct selling, partners and services,” he writes. “This brings us a cloud-based solution that delivers a more effective and efficient collaboration engine across our business.

Office 365 will provide a “connected productivity experience for teamwork and collaboration.” Power BI will then complement this by creating real-time insights and predictions for marketers.

Of course, Azure’s role will be that of a hybrid cloud solution. The service will give HP new capabilities while also having a low total cost of ownership.

Microsoft’s executive vice president of Worldwide commercial Business Judson Althoff expressed his excitement at the deal, writing:

“HP continues to innovate in its customer engagement, with the tools and business processes it provides to its employees and partner community and, of course, the products and services it delivers.We share this dedication to digital transformation with HP and are incredibly proud to work with it as it delivers amazing technology experiences to people around the globe.”

It certainly marks a win for the Redmond giant’s new approach to business process applications, which began in July. The company has been evolving its CRM and ERP cloud solutions into the single Dynamics cloud service.

In HP’s case, it has definitely worked, and I’m sure we’ll only see more companies jumping aboard as it develops further.