HomeWinBuzzer NewsMicrosoft Takes Aim at Apple in New Surface Pro 4 Commercial

Microsoft Takes Aim at Apple in New Surface Pro 4 Commercial

The company has attacked Apple’s claim that the iPad Pro is a computer in the latest ad for the Surface Pro 4. Microsoft launched the commercial on YouTube.


Microsoft's latest commercial for the has set 's iPad Pro firmly in its crosshairs. More specifically, the company is going after Apple's own “What's a Computer?” ad campaign. In that campaign, Cupertino says the iPad Pro is a true computer solution, something Microsoft disagrees with.

When Microsoft has gone after other companies before, it has not always worked out. The Scroogled campaign waged war with under Steve Ballmer's tenure, but was a mixed bag. However, while the company's claims of sometimes been a hard sale, this one is different. In terms of computing machines, the 4 owns the iPad Pro. There, we said it.

In its latest campaign posted on today, Microsoft names the ad “What's a Computer? Just ask Cortana”. The company doubles down on the not too subtle Apple bashing in the video description:

“Just because you call something a computer doesn't mean it fits the description.”


In the video, Apple's VA Siri is holding a party for a new Smart Keyboard. She tells the Surface Pro 4 “I'm a computer now, like you.” However, the Surface Pro 4 is not having that and questions the iPad Pro about its computing credentials. For example, does it have an Core I7, full Microsoft Office, a trackpad, external ports? No is the answer.

Which is Best?

The truth is, we could argue that Apple started this war of words. The company has marketed the iPad Pro as a true solution to a PC. However, Microsoft correctly points out that the Surface Pro 4 is a computer, and not an alternative. It also happens to bring plenty of classic uses to the party.

As a tablet for mobile gaming and surfing internet on the couch, we could argue the iPad Pro is the winner. However, if productivity and true PC power are what you want, the Surface Pro 4 wins comfortably.

Last Updated on April 9, 2020 12:00 pm CEST

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.

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