Bing Screenshot

The latest iOS exclusive feature launching on Bing for iOS brings an image search feature that is unavailable on other services or platforms.

Microsoft has rolled out an update for its Bing application on iOS, adding more functionality to the search feature on Apple’s mobile platform.

The key new feature in this update is the addition of image search that works with new photos that are taken in the Bing app.

Equally users can select an image they already have on the device, giving Bing a level of usability that its rival services do not even offer.

Arguably the most interesting this about this update is that Microsoft is favoring iOS as this image search feature is not available on its own Windows Phone platform yet (or incidentally Android).

As mentioned, Google’s Search app on Android or iOS does not even offer this kind of image search feature, while Yahoo’s mobile search apps also lack the feature. Using the image search is simple, with users able to select a photo from the iOS gallery directly in the application and put it into the Bing search engine.

It is possible to get fine-tuned results by cropping an image for Bing to search a specific part of a photo, while it is possible to give feedback on applications. This all sounds pretty good, but early reports point to the fact that the image recognition tool is not quite functioning perfectly, especially the crop feature.

While this feature is exclusive to iOS for the time being, it is almost certainly going to arrive on Microsoft’s own Windows platform and even Android eventually. Recently the company updated Office and the Edge browser versions of Bing with the image recognition sale.