Salesforce.com Inc. and Microsoft have beefed up their partnership with Salesforce using Outlook to expand its SalesforceIQ e-mail program.
Microsoft has been enjoying an increasingly close relationship with Salesforce.com Inc. recently and the two companies have bolstered that collaboration with the expansion of the Salesforce Outlook e-mail program.
An announcement today revealed SalesforceIQ Inbox for Outlook, which will allow sales teams to schedule meetings, streamline tasks, and interact with messages.
As the name suggests, Salesforce has taken its existing SalesforceIQ Inbox and expanded it to Microsoft’s Outlook service.
It makes plenty of sense for the company to bolster ties with Microsoft, after-all Outlook is the most used business e-mail management tool, with over 400 million users. The new Salesforce.com Inc. Inbox will lets employees tap in directly with each other on their desktops through the Outlook application.
Steve Loughlin, the chief executive officer of Salesforce.com Inc. says the integration of Outlook will allow the company to secure more business, automating methods, and making the e-mail process simpler.
There are all these data sources that sales reps are trying to access — they’re drowning in the information … This is a way to pull it all together into a single place and deliver it where they are working.
Salesforce has been available on rival platforms such as Apple’s iOS and integrated into Google’s Gmail on Android products for some time, but not on Windows program through Outlook. Considering the recent cozying up that the company and Microsoft have been engaging in, it was probably inevitable that the companies would eventually work together through Outlook.
Microsoft is a long-time rival of Salesforce, but in recent years the companies have found common ground and even agreed to develop software together. This shows Redmond’s increased willingness to work with rival companies and rivals to become a true cross platform service provider.
The new Inbox uses predictive features that will function in Outlook to automate the steps more, such as a program that can manage meeting times within a mail. Salesforce also says more products will be launched in the aim to increase machine-learning technology, all coming from the company’s 2014 purchase of Relatel IQ for $390 million.