This is a dirty workaround for Apple's limitation of streaming only to their own devices. But with VLC you can actually play the used quicktime-format, although it might hang a bit from time to time.
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1. Open VLC Media Player
2. Click Media > Open Network Stream. You will see this dialog:
3. Paste THIS URL, press play and enjoy!
http://p.events-delivery.apple.com.edgesuite.net/14pijnadfpvkjnfvpijhabdfvpijbadfv09/m3u8/atv_mvp.m3u8
Alternatively you can watch this re-stream:
Broadcast live streaming video on Ustream
you’re my hero! thanks