HP has officially launched the HP Dimension, a $24,999 hardware system designed to bring Google’s futuristic 3D video conferencing technology, known as Google Beam, out of the research lab and into the enterprise. Unveiled at the InfoComm 2025 conference, the launch marks the first commercial hardware for the technology formerly known as Project Starline, signaling a major push to solve the challenges of remote collaboration with deeply immersive, lifelike virtual meetings. The system aims to create a “magic window” where participants feel as if they are in the same room, no headsets required.
The five-figure price tag covers the sophisticated hardware unit, but companies will also need to purchase a separate Google Beam software license to run the experience. Alongside the main system, HP also revealed a new line of companion audio hardware, the HP Poly Studio A2 Audio Bridge and Table Microphone, designed to deliver enhanced audio for the system. The complete package represents a significant bet that large corporations are willing to invest heavily to bridge the gap between virtual and physical interaction.
According to HP, the first HP Dimension units will begin shipping to select customers in late 2025. The launch culminates a multi-year development cycle that saw the underlying technology tested extensively with over 100 partners, including T-Mobile and WeWork.
The Technology Behind Lifelike Immersion
At the heart of the HP Dimension is a complex interplay of custom hardware and advanced AI. The system is built around a 65-inch, 8K light-field display, a specialized screen that can project three-dimensional images without requiring viewers to wear special glasses. This display works in concert with six high-speed cameras and adaptive lighting to capture a person from multiple angles and render them realistically.
The goal, as HP’s head of future customer experiences Beau Wilder explained to The Verge, is to move beyond the limitations of 2D video calls. “We’re not trying to put a caricature in a small box across the table from you. We want you to walk into the room and instantly make eye contact without even thinking about it.”
Google’s contribution is a state-of-the-art AI volumetric video model that transforms the multiple camera feeds into a single, cohesive 3D rendering of the participant. This model, combined with precise head-tracking that refreshes at 60 frames per second, creates what Google Beam’s General Manager, Andrew Nartker, described as a “profound sense of dimensionality and depth,” which allows for genuine eye contact and the ability to read subtle non-verbal cues.
A hands-on test of the earlier prototype described the effect as the caller appearing fully 3D from any perspective. However, some analysis suggests the effect could be limited by non-ideal lighting conditions or certain viewing angles.
Enterprise Adoption and Market Strategy
With its premium price, the HP Dimension is aimed squarely at large enterprises looking to enhance collaboration between distributed offices. Early adopters who have committed to deploying the technology include Salesforce, NEC Corporation, and Deloitte. Angel Ayala of Deloitte described the technology as “a groundbreaking, innovative step of human connection in the digital age.”
The system is not just a one-trick pony; it also functions as a high-end conventional 2D meeting system and supports interoperability with major platforms like Microsoft Teams and Webex, making it a more versatile investment.
HP and Google are positioning the system as a tool for building stronger relationships in an era of hybrid work. “With more than half of meaning and intent communicated through body language versus words alone, an immersive collaboration experience plays an important role in creating authentic human connections in hybrid environments,” stated Alex Cho, President of Personal Systems at HP, in a Google Blog post.
The strategy hinges on convincing corporations that the improved communication, faster alignment, and deeper connections measured in Google’s behavioral research will provide a tangible return on the substantial investment.
From R&D to Commercial Product
The journey from a secretive research project to a commercial product has been a long one. The technology was in development for over five years before Google first unveiled it to the public as “Project Starline” in May 2021.
This week’s launch of the HP Dimension, detailed on the official Google Beam site, marks the culmination of that extensive R&D phase. Google CEO Sundar Pichai has described the experience as “a very natural and a deeply immersive conversational experience”, a sentiment that has been central to the project’s mission since its inception.
This transition from lab to market is a critical test for the technology’s real-world viability. While the initial demonstrations were captivating, the success of HP Dimension will depend on whether enterprises see it as an essential tool for the future of work or a niche luxury. The partnership with a hardware giant like HP provides the scale and enterprise channels necessary for distribution, but the high cost and dedicated space requirements remain significant hurdles.
The launch of the HP Dimension is more than just a new product release; it’s a bold statement about the future of workplace communication. By moving beyond the flat, two-dimensional video calls that have defined the remote work era, HP and Google are challenging the market to imagine a more connected and authentic form of virtual interaction.
Whether this high-tech, high-cost vision becomes a widespread enterprise standard or remains an exclusive tool for the corporate elite will be one of the most interesting stories to watch in the evolving landscape of hybrid work.
