Microsoft is rolling out significant updates to Windows 11, integrating artificial intelligence to enhance how users find and install applications. Key changes include adding Copilot functionality to the Microsoft Store and enabling direct app downloads from Windows Search results, aiming to simplify the user experience and potentially increase app engagement.
These features represent a deeper embedding of AI into core operating system functions, streamlining the path from discovering an app to having it installed on a device. The updates are part of a broader push to infuse AI across Windows 11, coinciding with the introduction of new Copilot+ PCs.
Integrating AI in the Microsoft Store
The Microsoft Store is receiving a notable update with the integration of Copilot. An animated Copilot button now appears on product pages within the store. Clicking this button brings up an AI overlay that suggests questions about the app or game being viewed, such as details about gameplay or online reception. After selecting one of the options, Windows 11 opens Copilot and provides an answer.
While the current implementation redirects users to the separate Copilot app with a pre-generated prompt when a suggested question is clicked, the feature aims to make learning about products easier and supports comparing different apps. This builds on the Microsoft Store’s existing AI-powered “Hub” section.
Further streamlining the app acquisition process, Windows Search will soon allow users to download and install applications without needing to open the full Microsoft Store. Searching for an app that isn’t installed will display its store listing directly within the search results, featuring a ‘Get’ button for immediate download and installation.
Broader AI Enhancements Across Windows 11
These specific updates to the Store and Search are part of a more extensive effort by Microsoft to integrate AI throughout Windows 11 and leverage the capabilities of Copilot+ PCs. The company is introducing AI-powered features across various system components and applications, with many initially rolling out to Windows Insiders, particularly on devices equipped with Snapdragon NPUs.
Other recently added AI-driven features include enhancements to the Photos app, new capabilities in Paint like a “Sticker Generator,” and updates to the Snipping Tool. An AI agent is also being added to the Settings app to assist users with finding and configuring system options using natural language. These changes, which cannot be turned off, are expected to roll out to all users in the coming weeks and, according to Windows Latest.
While some AI features, such as certain functions in Notepad, may require Microsoft 365 subscription credits, the company views this widespread AI integration as a key strategy to drive adoption of new hardware and encourage upgrades from Windows 10 before its support ends in October 2025.
