Google is set to phase out its long-standing virtual assistant, Google Assistant, in favor of its more advanced AI platform, Gemini.
The transition will roll out gradually over the coming months, with most Android devices being upgraded to Gemini. Later this year, Google Assistant will no longer be accessible on most mobile devices or available for download from app stores, signaling a major shift in how users interact with Google’s AI services.
This move not only marks the end of Google Assistant, introduced in 2016, but also highlights Google’s focus on delivering more personalized, AI-driven experiences with Gemini.
“Over the coming months, we’re upgrading more users on mobile devices from Google Assistant to Gemini; and later this year, the classic Google Assistant will no longer be accessible on most mobile devices,” Google confirmed.
How Gemini AI is Redefining Personalized Assistance
Gemini is designed to provide more adaptive and context-aware interactions by integrating data from various Google services such as YouTube, Search, and Maps—provided users give consent. This approach allows Gemini to offer tailored suggestions.
For instance, if a user frequently searches for vegetarian recipes, Gemini can recommend nearby vegetarian-friendly restaurants.
These capabilities are powered by the updated Gemini 2.0 Flash Thinking Experimental model, which extends the AI’s context window and enhances its adaptability for ongoing conversations.
Google recently added “Gemini with personalization” as an experimental feature that integrates users’ Google search history to provide more tailored responses within its flagship AI model.
This feature enables Gemini to better understand and process user information, making its responses more relevant and helpful. Gemini 2.0 Flash Thinking also introduces reasoning explanations, helping users understand why certain suggestions are made, improving trust and transparency.
Google emphasizes user control, ensuring that those who prefer not to share personal data can opt out. The company provides clear insights into how data is utilized to shape responses.
While Gemini enhances personalization, it does not access real-time information—ensuring a balance between convenience and user privacy.
Device Rollout: Who Will Get Gemini and When?
Gemini’s rollout will prioritize newer Android devices, with older devices—specifically those running Android 9 or earlier and with less than 2GB of RAM—continuing to support the classic Google Assistant for now.
Beyond smartphones, Gemini will extend to tablets, smartwatches, and car infotainment systems. Connected devices such as headphones and smart home appliances, including speakers and displays, will also transition to Gemini later this year. Specific timelines for these transitions are expected to be clarified during Google’s I/O conference in May.
Until then, Google Assistant will remain operational on devices that are not immediately eligible for the Gemini upgrade, ensuring users are not abruptly impacted by the change.
How Gemini Measures Up Against Competitors
Google’s transition to Gemini comes amid fierce competition in the AI voice assistant market. Amazon recently introduced Alexa+, a subscription-based service offering advanced AI features like proactive suggestions and deeper smart home integration. While the service costs $19.99 per month, it is included with Amazon Prime subscriptions.
Meanwhile, OpenAI has expanded its ChatGPT Advanced Voice Mode, making basic features accessible for free while keeping advanced options exclusive to premium tiers.
Meta is also stepping up its AI capabilities with the upcoming release of Llama 4, a model aimed at enhancing reasoning and dynamic interaction across platforms like WhatsApp and Instagram. The introduction of Llama 4 is expected to intensify competition in the AI assistant space.
In contrast, Google’s free and integrated approach with Gemini could offer a strategic advantage by reducing barriers to entry for users hesitant about paid subscriptions.
Navigating Privacy Concerns and AI Challenges
While Gemini’s personalized approach enhances user interaction, it also raises critical privacy considerations.
Google has underscored that users can opt out at any time of personalization features and will have access to detailed explanations about how their data influences AI responses. The company says emphasis on transparency is designed to build trust, particularly as AI systems grow more integrated into everyday experiences.
However, Gemini’s inability to provide real-time information could present limitations. For instance, while it can suggest restaurants based on historical preferences, it won’t account for current availability or recent reviews. This shortfall could challenge users who expect immediate and dynamic recommendations.
However, it can be expected that Google soon adds access to real-time information to keep up with OpenAI and other competitors.
Transitioning long-time Google Assistant users to Gemini may present hurdles. Google Assistant has been integral to Android experiences for nearly a decade. Shifting millions of users to a new AI model requires not only technical adjustments but also managing user expectations and adaptation periods.
Despite these challenges, Google is positioning Gemini as a key pillar in its AI ecosystem. As AI-driven personalization becomes increasingly central to digital services, Gemini’s free model may position Google advantageously in a crowded field. However, its long-term success will hinge on how well it can align with evolving user needs and industry advancements.
More updates on Gemini’s rollout and new features are expected at Google I/O in May, offering further insight into how the AI platform will shape Google’s future digital landscape.
