Meta Platforms has introduced a new feature enabling creators to earn revenue from views on their public Facebook Stories. The update integrates Stories into Meta’s existing Content Monetization Program, broadening the company’s effort to offer diversified earning options across content formats. The feature is currently in beta and will expand in 2025.
The move comes as Meta faces increasing competition from platforms like TikTok and YouTube, both of which have established strong monetization ecosystems for creators.
How Facebook Stories Monetization Works
Creators participating in Meta’s Content Monetization Program will now have their public Stories automatically included for monetization. Earnings will be calculated based on the number of views each Story generates, following the same performance-based model already used for Ads on Reels.
The integration process is designed to be seamless for creators, with no additional setup required for those already enrolled in the program.
Eligibility requirements remain consistent with Meta’s broader monetization guidelines. Creators must meet follower and engagement thresholds, adhere to content policies, and produce original work.
Currently, this feature is in an invitation-only beta phase. Meta plans to expand access over the coming months, with broader availability expected in 2025. Interested creators can express their interest through Meta’s official monetization interest form.
Streamlining Monetization Across Formats
The addition of Stories is part of Meta’s wider strategy to simplify and consolidate its monetization offerings.
Previously, features like In-stream Ads, Ads on Reels, and the Performance Bonus operated as distinct programs. Meta has now integrated these into a unified system, reducing complexity and making it easier for creators to manage their content monetization.
In-stream Ads are advertisements that appear during longer-form video content. These ads provide creators with revenue opportunities based on view counts and engagement, forming one of Meta’s foundational monetization tools.
Ads on Reels allow creators to monetize short-form video content by placing advertisements within their Reels. Revenue is generated based on engagement metrics like views and interactions.
This approach reflects broader industry trends, where platforms are increasingly focused on offering streamlined earning options to retain creator engagement.
For instance, the Performance Bonus Program incentivized creators to produce high-quality content by offering additional rewards based on engagement. Now, with Stories included, creators have greater flexibility to diversify their strategies while maximizing potential earnings.
Meta’s Monetization Evolution
Meta’s monetization tools have undergone significant changes over the years. The introduction of In-stream Ads in 2017 marked the beginning of Meta’s effort to help creators monetize longer-form video content.
As short-form videos grew in popularity, Ads on Reels provided a new way for creators to earn income from engaging, bite-sized content. Each step in this evolution has been aimed at adapting to changing user behaviors and content trends.
Integrating Stories into this framework represents the latest phase of Meta’s monetization strategy. It not only offers new opportunities for creators but also strengthens Meta’s competitive positioning in the creator economy, where offering diverse and flexible revenue streams has become essential.
Competition with TikTok and YouTube
Meta’s move to monetize Stories aligns with broader industry trends. Platforms like TikTok and YouTube have developed expansive creator support programs, making them strong competitors in the creator economy.
TikTok’s Creator Fund and YouTube’s Partner Program have attracted a wide range of creators by offering structured, accessible earning models.
By integrating Stories into its monetization framework, Meta aims to provide similar—if not broader—opportunities for creators to maximize their reach and earnings. As reported by Fortune, Meta’s strategy is designed not only to retain its existing creator base but also to attract new talent by offering an increasingly competitive ecosystem.
Enhancing Engagement Through Monetization
Meta’s strategy to monetize Stories is also aimed at increasing platform engagement. By incentivizing creators to produce more dynamic and engaging content, Meta hopes to encourage longer interaction times and diversify the content available to users.
Stories, known for their short lifespan and casual nature, are an effective way to capture immediate user attention.
Industry trends suggest that frequent and engaging content, as seen on platforms like TikTok, drives higher levels of user interaction. Meta’s move to monetize Stories seeks to replicate this dynamic, encouraging creators to invest more effort into producing consistent and creative Story content.
Challenges and Considerations for Creators
While the expansion of monetization options presents new opportunities, creators will also face challenges in adapting their content strategies. To successfully monetize Stories, creators must consistently produce engaging, original content that aligns with Meta’s community standards.
Additionally, with more creators likely to participate as the program scales, competition for viewer attention will intensify.
Creators must also be mindful of maintaining content diversity to maximize engagement. Over-reliance on repetitive formats could lead to diminishing returns, particularly as the platform’s algorithm favors fresh and varied content. Therefore, those looking to benefit from the new monetization model will need to carefully consider their content strategies.
Future Outlook and Market Implications
As Meta prepares for a wider rollout in 2025, it is likely that feedback from the current beta phase will shape how the program evolves. Creators participating in the beta are expected to provide insights into how the monetization model functions in practice, influencing adjustments to payout structures or eligibility criteria.
The success of monetized Stories may also influence how other platforms approach creator revenue models. If Meta’s approach proves effective, it could prompt competitors to further diversify their monetization options. Platforms like TikTok and YouTube have already introduced new forms of creator rewards, and Meta’s move may accelerate this trend across the industry.
Creators looking to participate in the monetization program are encouraged to submit their applications via Meta’s monetization interest form. Those already enrolled in the broader Content Monetization Program will have Stories automatically included, requiring no additional steps.
For those navigating the program for the first time, familiarizing themselves with Meta’s monetization guidelines will be essential. Staying informed about evolving eligibility requirements and payout structures can help creators optimize their strategies and maximize revenue potential.
