Google Gemini is making its Deep Research and Gems features available to all users, free of charge.
This move aims to broaden access to AI-powered research tools and personalized experiences, providing a more accessible way for users to engage with advanced AI.
Google today is also introducing Gemini with personalization,” a new experimental feature that integrates users’ Google search history to provide more tailored responses within its flagship AI model.
Gemini AI is enhancing its research capabilities for free usage with Deep Research, enabling users to perform complex, multi-step research tasks, and Gems, which allows for personalized AI interactions.
The free availability of these features marks a new era for Gemini AI, making it one of the most comprehensive and user-friendly AI platforms available.
By making these tools available for free, Google is positioning Gemini as a direct competitor to other AI-powered research tools, like OpenAI’s ChatGPT Deep Research and Perplexity AI. The updates allow users to leverage AI to gather data, conduct research, and even personalize interactions based on past experiences—at no cost.
Deep Research: A Powerful Free Tool for In-Depth AI Insights
Previously limited to premium versions of Gemini, Deep Research is now available for all users, allowing them to perform complex queries that require multiple steps.
Deep Research, which broaden access to the Gemini app in February, offers a structured approach to querying data and generating insights. Users can now perform multi-step research tasks, compiling data from different sources and synthesizing it into a single, comprehensive report.
The feature is now using Google’s Gemini 2.0 Flash Thinking Experimental model, which improves the accuracy and richness of the automatically produced reports.
Gems: Personalized AI Experience for Free
Along with Deep Research, Google Gemini also kames Gems, a personalized AI assistant experience, now available to all users at no cost.
Google’s Gemini Custom Gems allow users to create tailored AI chatbots, similar to OpenAI’s custom GPTs. Users can provide specific directives and personalize the assistants with unique names.
Gems are designed to assist in various tasks, including brainstorming, managing projects, and creating social media content. The AI’s capability to remember and apply detailed instructions proves especially useful for repetitive or complex activities.
As Gems becomes available for free, all users can now take full advantage of Gemini AI’s capabilities, using it for both personal and professional purposes.
How Google’s Free AI Tools Stack Up Against the Competition
With Deep Research and Gems now available for free, Google Gemini has become a more powerful and accessible tool for individuals and businesses.
The move to make these advanced features available without a premium subscription places Google in direct competition with OpenAI’s ChatGPT and Perplexity AI, both of which offer AI-driven research and personalized assistant features.
OpenAI, with its Deep Research feature available to ChatGPT Pro and Plus users, has made significant inroads in professional and academic sectors, where in-depth research and multi-source data aggregation are essential.
However, Google Gemini’s shift to offer similar capabilities for free makes it a more attractive option for casual users and smaller businesses looking for affordable, high-quality AI tools.
Meanwhile, Perplexity AI is carving out a niche by providing real-time, web-scraped data, positioning itself as an affordable alternative to Google Gemini and OpenAI. Perplexity offers its own Deep Research feature also for free with limited usage.
While Perplexity does not yet offer the same level of personalization or deep research capabilities as Google Gemini, its real-time data access for normal searches makes it a viable choice for users needing up-to-the-minute information.
What’s Next for Gemini AI: Expanding the Ecosystem
Looking forward, Google Gemini will continue to expand its ecosystem of tools, with AI integration across more of its services. As more users gain access to free features, there is potential for Gemini AI to become a key player in fields ranging from professional research to personal assistance.
The company’s focus on making AI more accessible at no cost will likely push Google to innovate further and explore new ways to integrate its capabilities with Google’s other platforms, such as Google Docs, Google Photos, and Google Maps.
These integrations could make Gemini an even more indispensable part of the user experience.
As AI tools continue to evolve, the competition between Google Gemini, OpenAI’s ChatGPT, and Perplexity AI will intensify. However, Google’s move to offer advanced AI features for free ensures that Gemini AI will remain at the forefront of this race.
By lowering the barrier to entry, Google is ensuring that more users can take advantage of AI-powered tools without the high cost associated with traditional subscriptions, fundamentally changing the way we interact with AI in daily life.
Last Updated on March 15, 2025 12:41 pm CET
