Microsoft has introduced a redesigned Edge Add-ons store. The changes aim to make the browser more competitive by enhancing the extension ecosystem. The updated store improves extension discovery, while security policies have been tightened to remove low-quality add-ons.
The Edge Add-ons store has long struggled with organization and security concerns, with reports of deceptive or low-quality extensions making their way onto the platform. Microsoft’s latest update seeks to improve this by introducing better search and filtering tools, and a cleaner interface
The move is part of Microsoft’s broader effort to make Edge a stronger alternative to Google Chrome. While the Chrome Web Store remains the dominant marketplace for browser extensions, Microsoft is hoping that its security and usability improvements will attract both users and developers to Edge’s growing ecosystem.
Microsoft Edge Struggles to Gain Market Share
Despite Microsoft’s steady improvements to Edge, the browser continues to struggle against Chrome’s dominance. According to StatCounter’s latest data, Google Chrome still holds over 65% of the global desktop browser market, while Edge remains a distant competitor. Even with its integration into Windows, Microsoft’s browser has yet to shift user preferences in a significant way.
One of Edge’s key selling points has been its integration of unique features, including vertical tabs, built-in security protections, and performance optimizations like Sleeping Tabs. The introduction of AI-powered tools such as Copilot Vision AI suggests that Microsoft is betting on a more intelligent browsing experience as a differentiator. However, the success of these features depends on whether users find them valuable in everyday browsing or see them as unnecessary additions.
Google has also been moving toward AI-driven browsing with its experimental search enhancements and deeper integration of its Gemini AI models. If Microsoft’s AI-assisted browsing tools prove useful, they could set Edge apart as a browser designed for users who rely on AI to streamline research and productivity. However, if AI features become a common offering across major browsers, Edge may struggle to justify itself as a better alternative.
One of the biggest hurdles Microsoft faces is user perception. Many users still associate Microsoft browsers with the legacy of Internet Explorer, and past aggressive marketing tactics—such as full-screen pop-ups urging users to stay with Edge—have reinforced negative impressions.
Additionally, Microsoft’s continued bundling of Edge with Windows has led to concerns over whether it is stifling competition by making it more difficult to switch default browsers. These concerns could impact the company’s ability to freely integrate AI and other unique features into Edge without regulatory pushback.
However, Microsoft has shown a willingness to make adjustments in response to feedback. The redesigned Edge Add-ons store and increased security measures indicate that the company is actively working to address pain points that have long been a concern for users and developers. Whether these efforts will translate into long-term adoption remains to be seen.
