“Conversations on Reddit play an increasingly vital role in consumer purchases,” Reddit declared at CES 2025 in Las Vegas. With the unveiling of two new marketing tools —Reddit Pro Trends and AMA Ads — the platform wants to solidify its position as a key player in the intersection of consumer engagement and brand strategy.
The new tools aim to empower businesses to harness Reddit’s unique ecosystem of authentic discussions and niche communities, offering actionable insights and enhanced promotional capabilities.
Pro Trends: Turning Conversations into Insights
Reddit Pro Trends, the centerpiece of the platform’s free Reddit Pro suite, is designed to help businesses monitor and analyze conversations in real time. By tracking specific keywords, product names, and industry trends, the tool provides brands with unprecedented visibility into user discussions.
It visualizes conversation volumes, identifies communities discussing the topic, and even suggests related keywords to refine marketing strategies.
“Community favorites like Wayfair and the NBA have already been using Reddit Pro Trends as part of our test to find and join conversations in communities that want to hear from them,” Reddit explained in its CES blog post.
Early adopters reported measurable benefits, including a 12% increase in posts about their brands. Smaller businesses, such as Nudge Security and No Reception Club, have leveraged the tool to reach targeted audiences, enabling deeper engagement with their specific markets.
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The tool also reflects a growing trend toward data-driven marketing, where real-time analytics inform decision-making. With over 100,000 pre-programmed “smart” keywords, Reddit Pro Trends is positioned as a valuable asset for brands looking to refine their messaging and adapt to consumer sentiment quickly.
AMA Ads: Enhancing Interactive Engagement
The new AMA Ads format elevates Reddit’s beloved “Ask Me Anything” sessions by making them more discoverable and engaging. Businesses can now promote their AMAs directly through the Reddit Ads Manager, enabling better targeting and tracking RSVP metrics.
These ads also introduce features such as a “Remind Me” button, allowing users to receive notifications for upcoming events.
One of the earliest examples of AMA Ads in action comes from Sephora, which hosted a holiday-season AMA featuring its in-house Beauty Directors. The session drew over 1,000 RSVPs and sparked meaningful discussions on skincare routines and product recommendations.
“At Sephora, we’re always looking for meaningful opportunities to communicate with and educate our community in engaging, socially relevant ways, and Reddit felt like the perfect fit as the home of in-depth conversations about beauty,” said Brent Mitchell, Sephora’s Vice President of Social Media and Influencer Marketing.
Related: Reddit Sees Profit for First Time, Fueled by Google, AI and Ads
AMA Ads offer a dual advantage: fostering organic community interaction while providing businesses with a measurable return on investment. For marketers, this feature underscores Reddit’s emphasis on authenticity, allowing brands to participate in dialogues rather than merely broadcasting messages.
The Influence of Conversation on Consumer Behavior
Reddit’s 2025 research report, “Conversation is the New Influencer,” highlights the platform’s growing role in purchase decisions. The findings reveal that 42% of social media users trust Reddit recommendations more than expert reviews or aggregated star ratings. Furthermore, 23% of recommendation-related posts result in users considering previously unknown brands.
This trust is rooted in Reddit’s culture of nuanced, back-and-forth discussions, which contrasts sharply with the impersonal nature of algorithm-driven recommendations on other platforms. The study notes that “Reddit ad investments lead to more organic posts, creating a multiplier effect of discoverability.”
Reddit’s expansion into global markets, including the UK, India, Brazil, and the Philippines, has been bolstered by AI-powered translation tools that make the platform more accessible. At the same time, Reddit has addressed advertiser concerns with enhanced brand safety measures.
In collaboration with IAS and DoubleVerify, the platform now offers third-party verification for ad placements, achieving a 99% brand safety rating across 500 million impressions in Q4 2024.
Reddit’s Vision for the Future
These developments reflect Reddit’s broader strategy to position itself as a trusted partner for businesses navigating the complexities of digital marketing. By blending advanced analytics with interactive engagement formats, the platform is uniquely positioned to help brands foster genuine connections with their audiences.
