HomeWinBuzzer NewsYouTube Introduces a New Label to Fight AI Content Confusion

YouTube Introduces a New Label to Fight AI Content Confusion

YouTube's "captured with a camera" tag appears on videos shot using C2PA-compatible cameras, ensuring the content hasn't been tampered with.

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YouTube has added a feature allowing users to know if a video was shot using an actual camera without heavy editing. The new tag, “captured with a camera,” appears on videos where both sound and visuals have remained untouched by external tools. YouTube aims to differentiate between authentic footage and the rising amount of AI-generated content found on the platform.

The label only applies to videos captured using hardware that supports a particular technology standard, C2PA (Coalition for Content Provenance and Authenticity). Cameras and other recording tools need to be running C2PA version 2.1 or above for YouTube to recognize the footage as authentic.

What Does C2PA Do?

C2PA works by embedding metadata into video files, helping platforms like YouTube ensure that a piece of content hasn’t been tampered with. Once a video is uploaded to YouTube, the system checks for this embedded data, and if the content meets the necessary criteria, it slaps the “captured with a camera” tag onto the video description.

Metadata traces the video back to its source, helping confirm that both audio and visual elements haven’t been significantly altered. However, if you edit the video in any way, like saving it to a device or album that doesn’t support C2PA, you can say goodbye to the label.

Compatibility Issues Limit Scope

The new feature doesn’t work across the board, though. Only devices with built-in C2PA support will allow for these labels, and not many currently do. While companies like Leica have started adopting the technology, the widespread rollout of C2PA-compatible hardware remains in question. 

For the average YouTube user, this tag probably won’t pop up frequently—at least not anytime soon. And even for those who can use it, significant edits to the video’s core content or format will prevent the label from appearing.

A break in the data’s “chain of provenance” renders the footage ineligible. Sherif Hanna, C2PA Product Lead for Google, announced the integration on Threads, while also linking to the first video using the tag.

YouTube’s Efforts to Tackle AI Content

This update aligns with YouTube’s ongoing attempts to deal with the growing presence of AI-generated content on its platform. Earlier this year, the company rolled out a feature where creators had to self-identify if their videos contained any AI-generated material. That system, however, relies entirely on user honesty.

Originally designed for the identification of copyrighted content, the Content ID system has been enhanced to include the detection of AI-generated faces. YouTube is actively developing measures to control the utilization of its platform for the training of AI models. The initiative addresses the concerns of content creators regarding the unauthorized use of their work by prominent technology companies such as Apple, Nvidia, Anthropic, OpenAI, and Google.

Last Updated on November 7, 2024 2:32 pm CET

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Luke Jones
Luke Jones
Luke has been writing about Microsoft and the wider tech industry for over 10 years. With a degree in creative and professional writing, Luke looks for the interesting spin when covering AI, Windows, Xbox, and more.

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