Meta is once again using publicly accessible UK data from Facebook and Instagram for its artificial intelligence learning initiatives. The collection follows a suspension that lasted three months due to concerns raised by the Information Commissioner's Office (ICO) regarding the management of user data.
Addressing Regulatory Hurdles
The pause was prompted by apprehensions voiced by the ICO and the Irish Data Protection Commission (DPC), which oversees data protection for Meta in the EU. The issues at hand involved the potential misuse of user information and securing proper user consent. Despite these issues, Meta has opted to continue its AI projects in the UK, which is subject to similar data protection rules as the EU.
Meta is defending its data practices under the “legitimate interest” provision of the GDPR. The company's stance has faced criticism, particularly after a European court decision challenged its application for targeted ads. To enhance transparency, Meta is now notifying UK users through apps about how their data will be utilized.
Procedure for User Opt-Outs and Concerns
The current opt-out procedure for users is under scrutiny. Users who wish to prevent their data from being used in AI training must submit an objection form, a process that has been criticized for complexity. Meta says it has streamlined this process based on feedback from the ICO, though specific changes have not been publicly detailed.
In its resumed AI efforts, Meta seeks to include British cultural nuances and expressions. The company asserts that the updated systems will assist UK enterprises by implementing advanced technologies. Plans to extend this approach to other regions and languages are on the horizon, supporting Meta's broader ambition of developing diverse AI solutions.
Meta has worked closely with the ICO, thanking the body for its input on the new initiative. While formal approval from the ICO isn't yet secured, Meta bears the responsibility to comply with regulations. UK users can expect to receive in-app notifications next week about data usage for AI model training, along with guidance on opting out if desired. Training activities are expected to start soon.
