Meta has extended the functionality of its social media platform, Threads, by incorporating broader support for the fediverse—a decentralized network comprising platforms such as Mastodon, Pixelfed, and PeerTube. The enhancement lets Threads users view and like replies originating from fediverse platforms on posts beyond their own, fostering greater cross-platform interaction.
API Expansion and Third-Party Integrations
Since the Threads API roll-out in June, companies including Hootsuite, Sprinklr, and Sprout Social have leveraged it. Meta revealed Fediverse support just a week later. The recent update allows posts made through these third-party tools to be shared across the fediverse. Announced on Threads by Meta, the integration is anticipated to extend the reach of notable accounts like governmental entities and celebrities, enhancing Threads’ appeal to brands and social media professionals.
Post by @threadsView on Threads
Unlike Meta’s approach, Elon Musk’s platform X, formerly Twitter, has restricted API access by eliminating the free tier and increasing prices, drawing criticism from developers and limiting its use for third-party applications. Meta’s strategy utilizes the ActivityPub protocol, which underpins the fediverse, to promote a more interconnected social network.
User Interface Adjustments
The feature also modifies how users see fediverse replies. Previously, fediverse replies were visible on user posts only when sharing was enabled in settings. Now, replies on any post are viewable but are housed in a dedicated section labeled “fediverse replies.” These responses are currently read-only and cannot yet be replied to from within Threads. This feature is in beta and continues to develop.
Despite the integration, TechCrunch reports that some Mastodon server administrators have proactively blocked Threads to avoid interaction with the Meta-operated network. There is apprehension that Meta’s participation might undermine the decentralized ethos of the fediverse. However, Threads is currently the most significant app to implement the ActivityPub protocol.
Last Updated on November 7, 2024 3:03 pm CET
