Google has rolled out updated measures to target the rising issue of explicit deepfake images. The company has improved its reporting tools, making it easier for users to flag problematic content. When such an image is reported and verified, Google will remove not only the initial image but also its duplicates across search results. The initiative extends to similar explicit content related to the original image.
Updated Ranking Algorithms
In an effort to diminish the exposure of explicit deepfake images, Google is adjusting its ranking algorithms. Each of the changes is designed to promote high-quality, non-explicit content, particularly for search terms that combine personal names with explicit keywords. Google claims these adjustments have already reduced the likelihood of encountering explicit images by 70%. The goal is to divert users toward informative content about the broader issues surrounding deepfakes.
Websites that host a substantial amount of explicit deepfake content will now be demoted in Google’s search rankings. Google is committed to continually updating its algorithms to take a firmer stance against such content. The company also intends to collaborate with various organizations to tackle explicit deepfakes beyond its search platform. Efforts include giving priority to real, consensual explicit content, such as film scenes, over fabricated images.
Challenges of Generative Imagery
The advancement of generative AI imagery technology has led to an increase in non-consensual explicit deepfake images, causing emotional harm to those affected. Google’s updates are informed by input from experts and those impacted. The company aims to filter out all explicit results related to individuals once a removal request is completed. These protections have been effective against other types of non-consensual material.
Google remains focused on distinguishing between authentic, consensual explicit content and deepfake material, recognizing the technical difficulties involved. The company says it will continue investing in partnerships across the industry and consulting with specialists to tackle this challenge beyond search engines.
Last Updated on November 7, 2024 3:26 pm CET
