The adoption of generative AI tools by video game companies is significantly altering the industry’s landscape. Activision Blizzard has begun using AI technologies such as Midjourney and Stable Diffusion to create concept art. In a report from WIRED, this transition has led to layoffs and sparked ethical debates among professionals concerned about job security.
Workforce Reductions
By the end of 2023, the gaming industry experienced layoffs affecting about 10,500 workers, with another 11,000 job cuts reported in 2024. Microsoft, which owns several game studios including Activision Blizzard, was notably responsible for closing Tango Gameworks and Alpha Dog Games. Generative AI from firms like OpenAI automates many tasks traditionally done by human artists, writers, and designers. A survey by the Game Developers Conference found that 49% of developers reported using AI tools, while 80% expressed ethical concerns.
The industry is divided over AI implementation in game development. For example, Blizzard Entertainment has limited the use of public AI generators, whereas other companies fully integrate these technologies. Despite acknowledging potential job displacements, WIRED reports EA’s CEO Andrew Wilson remains hopeful about future job creation. Riot Games, meanwhile, has reassured its employees against replacement despite exploring AI options.
Unionization and Ethical Issues
Growing job insecurity due to AI has led to increased interest in unionization among game workers. The Writers Guild of America’s new contract, which includes measures against AI misusage, could serve as a model for the gaming sector. However, the use and reliability of AI tools are still contentious, with implementation challenges remaining.
In 2024, Activision Blizzard saw layoffs among its 2D artists. According to an insider, remaining staff were pressured to use AI in their tasks. This scenario underscores the friction between technological progress and job security, as employees adapt to new dynamics in game development.
Last Updated on November 7, 2024 3:31 pm CET
