This article was contributed by Matthew Lewis who works as the Chief Content Manager at at TypingService.
When you mention the terms copywriting and content writing, people become confused. The aim of content writing is to inform and entertain the reader. On the other hand, copywriting persuades readers to take particular actions in addition to informing and entertaining them. So, which copywriting strategies can help you create the best content for your audience? Here are the top 5 ones.
Understand Your Target Audience
Your strategies of copywriting may not achieve much if you aren’t sure about the audience you’re addressing with the content. So, the first step in developing that fool-proof strategy is to ensure you understand the audience, its needs, and what is likely to trigger this audience. Suppose you’re selling financial literacy books. In that case, you should determine if you’re targeting young professionals, collegians, or people close to retirement – how you’ll craft copywriting content for these audiences differs.
Next, identify the specific point you intend to target in the audience you already have in mind – your content should address this specific area. Take an example of companies looking for copywriting services. The frustration for these entities is getting high-quality content at the right time.
If you’re writing copy targeting this audience, address that pain point and mention the specific solution you’re offering – exquisite content within their timelines! In short, understanding the target audience helps to customize content based on their needs. Even if you hire document typing services, you’ll be able to give specifications that would lead to the right content for your audience.
Make Your Headlines Stand Out
Copywriting is about persuading your audience to pick your service/commodity over what your competitors have. For you to convince this target audience, it must be willing to read your content. The content headline will determine whether the audience will continue to read your content. With boring headlines, your copywriting strategy may not achieve the objective you have in mind. Your ultimate goal should be to create copy that converts.
Why are compelling headlines important for your copy? Readers see headlines first, and a compelling one is likely to entice readers about the importance of going through the rest of the content. In the end, readers can take the desired action – place an order, subscribe to your newsletter, book an appointment, or take any other action you want them to. Other benefits of compelling headlines include boosting SEO rankings, making your brand more recognizable, and showing your creativity and expertise.
How do you come up with compelling headlines? You can provide a value proposition – let the readers know the benefits they draw from using a product in question. However, you should be careful not to sound like you’re exaggerating because the reader can always tell. In this case, you can have a headline like “10 Ways This App Can Improve Your Productivity.” Also, you can invoke the absence of urgency in the reader. Tell readers they are losing out if they still aren’t using the product.
Know What You’re Writing About
Your copy should be about persuading your audience to choose your product. Simply put, readers want to know everything about what you’re describing. If they can’t find the details they’re looking for in your copy, they are unlikely to take the action you want them to. So, it’ll mean you wrote an ineffective copy, which is a waste of your time and that of your readers. Your copy must be as detailed as possible to attain success with your copywriting techniques.
Take an example when you’re writing a copy on an electric appliance like a washing machine. Explain the specific features of this appliance to the readers; efficiency, performance, design, and how to use it. You can then tell the reader about the benefits of using this product. The more exhaustive you are, the easier it is to persuade readers that this washing machine is what they need. However, don’t mention competing brands in the copy.
Create Scannable Content at All Times
As you come up with your strategies of copywriting, you should know that your readers may not have much time to read the content. For example, they may not have time to read blocks of text and may just look for specific details they need. Some readers already know the product and are just looking for a few clarifications. So, you should create scannable content – information presented in small but manageable chunks for the target audience. Scannable content has many advantages, including:
- Makes content readable.
- Improves the content comprehensible.
- Improves content engagement.
So, what does a copywriter do to create scannable content for readers? Instead of writing blocks of content, break it down into subheadings. It makes it easy for readers to jump to the sections they are interested in. Write short paragraphs and use a mixture of sentences in the content; readers easily get bored with long sentences and paragraphs. Also, you can highlight important parts of your text to make it easy for your readers to see them. The goal is to ensure your target audience has the best reading experience.
Win Your Audience With Persuasive Language
You want the audience to take your side when typing words in your copy. That way, they are more likely to take the action you want them to. So, using persuasive language should be among your best copywriting techniques. One way of persuading the audience is to provide value. Right from the first word, readers should know they stand to gain through your content and even the product on offer appeals to the readers’ emotions for even better results.
Another technique that can help you to persuade well is to use testimonials. Users attach more value to a product when they read or hear from people who have benefitted from it. Also, you can throw in rhetorical questions in the copy occasionally. You can ask a question like, “Don’t you want to taste the sweetness of financial freedom as well?” However, don’t overuse these questions.
Final Thoughts
You should have robust copywriting strategies in place to write content that converts. You can achieve it by first studying and understanding your target audience. Then, pick intriguing topics and headlines and write exhaustive content on them; readers should trust you as an expert in the field if they are to take the desired actions. Moreover, write scannable content to improve your readers’ experience. Lastly, use persuasive language to win the hearts of your readers to take the desired action.
About the Author
Matthew Lewis is an expert in content writing, known for his ability to craft engaging and effective written material. He works at TypingService as the Chief Content Manager. Matthew Lewis believes that anyone can master this skill with dedication. He promotes clear communication and storytelling, helping others to create content that captivates and informs their audience.
Last Updated on July 8, 2024 4:49 pm CEST
