HomeWinBuzzer NewsMeta Changes AI Tagging System Following Photographer Feedback

Meta Changes AI Tagging System Following Photographer Feedback

Meta says the new "AI Info" label replaces the "Made with AI" for clearer enhanced photo context.


Meta has transitioned its photo labeling system from “Made with AI” to a new “AI Info” tag across its platforms. This decision comes after photographers and users expressed that the initial label created confusion.

The “Made with AI” label was applied to authentic photos with minor edits, leading to misconceptions regarding the scope of AI involvement. Photographers found this misleading, prompting Meta to reconsider its labeling approach. The former tag failed to differentiate between fully AI-generated images and those with slight AI-assisted modifications.

Technical Metadata and Detection Mechanisms

Although the label has changed, the technology identifying AI usage remains the same. Meta utilizes metadata standards like C2PA and IPTC, which track AI tool usage in photos. Images edited through Adobe's Fill to remove objects will now carry the “AI Info” label instead of the previous tag.

Meta aims to provide more accurate context with the “AI Info” label, addressing user expectations more effectively. The company plans to collaborate with other industry entities to refine these guidelines further. According to Meta's representative, Kate McLaughlin, this new tag will cover content both created and edited with AI, ensuring users have a clearer understanding of how their content has been modified.

Addressing Broader Challenges

The update does not solve the issue of completely AI-created images slipping through undetected, nor does it detail the level of AI editing applied. Meta, along with other , is developing guidelines that maintain transparency without negatively affecting photographers who use standard AI-based editing tools.

Meta launched the “Made with AI” labels earlier this year in response to feedback from the Oversight Board concerning its “manipulated ” policy. The company noted that content with minor AI adjustments, signaled by industry-standard markers, would trigger the “Made with AI” tag. The contextual menu accessed by clicking the “AI Info” badge will remain the same, offering a general overview of generative AI and indicating that Meta might flag content with AI signals detectable by their systems.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.