HomeWinBuzzer NewsApple Strengthens AI Ties with OpenAI Board Role

Apple Strengthens AI Ties with OpenAI Board Role

Apple has appointed Phil Schiller as an observer on OpenAI's board to gain insights and collaborate on AI advancements for its products.


has established a closer link with , positioning itself as an observer on the AI research company's board. According to a report from Bloomberg, Phil Schiller, who oversees the App Store and formerly led marketing, will represent Apple in this role.

Role of the Board Observer

As an observer, Schiller will attend board meetings and contribute to discussions, though he won't have voting or directorial authority. This status allows Apple to remain updated on OpenAI's strategic decisions and activities. also has an observer on the board, highlighting the significance of this role in building partnerships with OpenAI.

Schiller's new role signals Apple's goal of bolstering its artificial intelligence initiatives. By engaging with OpenAI's research, Apple aims to refine its AI-powered technologies, potentially bringing these advancements into its line of products. This move aligns with Apple's broader goal of enhancing the user experience through sophisticated .

AI Integration in Apple Products

A practical outcome of this collaboration is the integration of ChatGPT into Apple's iOS and macOS systems. This upgrade will allow Siri to handle more nuanced queries using ChatGPT's capabilities, contingent on user permissions. These improvements are expected to be introduced later this year, marking a significant step in Apple's AI strategies.

Currently, no financial exchange is involved in this partnership. However, Apple is expected to receive a portion of ChatGPT subscription revenues generated through its platforms in the future, emphasizing the strategic value of the collaboration for both parties.

Apple's AI Push

Announced at WWDC 2024 last month, Apple Intelligence will be available on the iPhone 15 Pro15 Pro Max, and devices with M1 or later chips, beginning this fall with iOS 18iPadOS 18, and macOS Sequoia. With the integration, Siri will receive new functionalities including managing notifications, text generation, email summarization, and performing actions across multiple apps.

Luke Jones
Luke Jones
Luke has been writing about all things tech for more than five years. He is following Microsoft closely to bring you the latest news about Windows, Office, Azure, Skype, HoloLens and all the rest of their products.