HomeWinBuzzer NewsYouTube Pilots Community Notes to Enhance Video Context

YouTube Pilots Community Notes to Enhance Video Context

YouTube has a new feature called Notes, allowing content creators to add more information and data about their videos.

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YouTube is testing a new “Notes” feature providing users the ability to append clarifying details and additional information to videos. This feature, now available on mobile platforms within the U.S., seeks to ensure higher information accuracy, notably during crucial times such as election seasons.

With misinformation becoming increasingly prevalent, particularly through generative AI, YouTube’s latest initiative aspires to curb this issue. The Notes feature can offer relevant context, such as pinpointing parody content or exposing outdated footage being presented as recent.

Pilot Program Mechanics

Initially, this feature is restricted to a select group of users with active, reputable YouTube channels. These participants, notified through email or Creator Studio, will contribute notes that undergo review by third-party evaluators for accuracy. U.S. viewers can expect to see these notes over the next few weeks and months.

The assessment process incorporates third-party reviewers who also evaluate YouTube’s search results and recommendations. Notes are rated for their accuracy and utility. Helpful notes will be displayed under the video, where viewers can further rate their usefulness based on criteria like source quality or clarity. YouTube’s algorithm will prioritize widely helpful notes for publication.

Learning from Feedback

YouTube anticipates some inaccuracies during the test phase and seeks feedback from both viewers and content creators to refine the feature. This feedback will be instrumental in improving the feature’s ability to provide precise and beneficial context.

This feature is part of YouTube’s broader strategy to offer informative content, complementing earlier efforts like information panels and disclosure requirements for synthetic media. Initially available in English, YouTube is eager for input from its user base to further enhance this tool.

Recent Ad-Blocking Struggles on YouTube

Earlier this month, YouTube shifted to server-side ad injection, a method that incorporates ads directly into video streams. In the past, YouTube utilized client-side ad injection, delivering ads through scripts executed on viewers’ devices. This made it easier for ad blockers to disable these scripts.

The new server-side method embeds advertisements directly within the video stream itself, prior to it reaching the user’s device. By delivering a continuous stream that incorporates both the video content and ads, YouTube aims to circumvent the traditional detection methods employed by ad blockers.

This approach leverages a manifest file, which acts as a control mechanism for playback. The file orchestrates a playlist comprised of numerous smaller segments, seamlessly integrating both the content and advertisement segments. This integration presents a significant challenge for ad blockers, as the distinction between content and advertising becomes blurred, making detection and removal more complex.

Last Updated on November 7, 2024 3:57 pm CET

SourceYouTube
Luke Jones
Luke Jones
Luke has been writing about Microsoft and the wider tech industry for over 10 years. With a degree in creative and professional writing, Luke looks for the interesting spin when covering AI, Windows, Xbox, and more.

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