HomeWinBuzzer NewsOpenAI to Set to Enter Search Engine Market with Own AI Search

OpenAI to Set to Enter Search Engine Market with Own AI Search

OpenAI is positioning itself as a contender against Google Search, Microsoft's Bing and against Perplexity AI.


reportedly plans to launch an AI-based search engine, stepping directly into the competitive territory traditionally dominated by . Observers had already discovered SSL certificates for the domain search.chatgpt.com last week.
The reveal is expected on May 13, strategically planned a day before Google's annual I/O developers conference. Utilizing its technology, known for generating human-like text, OpenAI could be positioning itself as a formidable contender against not only and 's Bing but also against Perplexity AI, a search-centric AI venture led by a former OpenAI researcher. 

Competitive Landscape and Collaborative Efforts

The market for AI-driven search engines is expanding, with new players like Perplexity AI, which recently raised $73.6 million in Series B funding from investors including and Jeff Bezos. Concurrently, Google is advancing its own Search Generative Experience project within its Search Labs. OpenAI's move into this sector highlights the ongoing competition to enhance how users interact with search technology by providing more contextually relevant results.

Microsoft remains a crucial supporter and development ally for OpenAI. Recent reports from late April suggest that OpenAI has been seeking further partnerships, including discussions with Apple about incorporating AI technology into the upcoming iOS 18. This broadening of alliances and venture into new areas underscores OpenAI's ambition to extend beyond its foundational role in .

Innovation and Ethical Considerations

Alongside its new search engine project, OpenAI is actively addressing the ethical aspects of its technologies. The company is developing an AI tool designed to detect “deepfake” images created by its DALL-E AI art generator, although the release date for this tool has not been disclosed.

When OpenAI enters the search engine market, it could challenge established players like Google and Bing and play a significant role in shaping a future where search engines are smarter, more responsive, and better equipped to handle complex queries.

Markus Kasanmascheff
Markus Kasanmascheff
Markus is the founder of WinBuzzer and has been playing with Windows and technology for more than 25 years. He is holding a Master´s degree in International Economics and previously worked as Lead Windows Expert for Softonic.com.

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