This article was contributed by Christoph Reisner who works as Senior Content Manager for emailvalidation.io.
The global email marketing market is growing rapidly and is expected to have a value of around 17.9 billion by 2027.
This means that the opportunities for businesses to maximize their email marketing revenue are only going to increase, allowing them to utilize different strategies for achieving their goals. However, when planning out their strategies, many companies fail to take into account the importance of email validation.
Due to this, their email lists get filled with invalid and outdated email addresses, resulting in an adverse impact on the ROI (return on investment). Fortunately, email validation tools can help prevent that, and this guide explains how. So, let’s take a look!
Understanding What Is An Email Marketing Campaign ROI
ROI is used to measure the profitability and efficiency of an investment. In the case of email marketing, it can help you know how effective an email marketing campaign is. A good marketing strategy should ideally result in healthy returns, and that depends on the campaign goals.
Email marketing can be used to accomplish different goals, such as lead nurturing, raising brand awareness, increasing sales, and improving website traffic.
How Can Email Validation Tools Help Improve Your ROI
Email validation is the process of verifying whether an email address is legitimate or not. While this can be done manually, marketers generally use email validation tools that can get the task completed much more quickly and efficiently.
They can use such tools to increase their revenue and reduce costs, which results in increasing the ROI of the email marketing campaign. Here are the ways by which email validation tools can help in doing so.
Increasing Revenue
Maximizing Email Deliverability
Email deliverability refers to the ability to deliver emails to subscribers and can directly impact engagement levels. It involves verifying email lists regularly to remove email addresses that have become outdated or invalid.
Email validation tools have an email validation API that can help ensure the existence, quality, and validity of an email address.
Better Campaign Performance And Efficiency
Various metrics, such as click-through rates, unsubscribe rates, open rates, and bounce rates, can help provide marketers with insights regarding how people engage with emails. Monitoring such metrics can help you know whether the audience is actively engaging with your emails.
Email validation tools can ensure your email list only contains real and active email addresses, which is essential for getting a true picture of the campaign results.
Reducing Costs
Reducing Expenses On CRM And Other Marketing Software
Regular email validation using the right tools can help reduce costs. If your mailing list contains email addresses that are no longer valid, wasting resources on collecting data will not provide any results. Remember that sending emails and tracking analytics involves expenditure. Email validation tools can help reduce the risk of wasting resources on inauthentic emails.
Avoiding Being Blacklisted
Internet Service Providers (ISPs) have a database of IPs and emails that have been identified as spammers due to bad marketing practices. In some cases, marketers can even get blacklisted while following legitimate techniques. Getting blacklisted can affect deliverability, and getting out of a blacklist requires spending considerable resources.
By relying on an email validator API, businesses can avoid getting blacklisted. It can help remove invalid email ids to reduce bounce rates, remove spam traps, and improve engagement levels. Hence, it not only reduces unnecessary expenses but also ensures higher returns.
Saving Time And Resources Through Automation
Email validation tools can help maintain clean email lists automatically with minimal effort. Furthermore, these often allow you to validate email addresses in bulk, which can be highly advantageous and can help save money and time. They also come with other useful features, such as syntax check and domain check.
Final Thoughts
Email validation tools can be very helpful in boosting your email marketing ROI. By helping remove fake email addresses from a mailing list, they can help maintain a clean list, leading to low bounce rates and higher engagement levels. They can be especially useful in protecting your IP and domain from being blacklisted.
Just make sure to pick the right tool for your requirements, as there are lots of options available. Consider factors like subscription plans, free trials, and a money-back guarantee when choosing between different options. Doing so can help ensure you find the most suitable email cleaning software that can provide the desired results.
About the author
Christoph Reisner works as Senior Content Manager for emailvalidation.io. He attended Montana State University in the Department of Natural Resources and Rangeland Ecology and studied in-depth the topic of ecology and the environment.
Last Updated on January 17, 2024 1:29 pm CET
