Typeface has just announced its partnership with Microsoft, aimed at enriching the Microsoft Dynamics 365 Customer Insights platform with advanced AI capabilities. The upcoming version of the Customer Insights platform is poised to include new features that utilize Microsoft Copilot AI to assist marketing teams in devising innovative campaigns.
Transforming Campaign Development
With the newly integrated AI features, marketing teams will have the ability to input a campaign proposal in natural language, or upload a previous marketing brief, which the platform can use to construct a comprehensive marketing board. This board is designed to incorporate crucial components such as audience data, journey orchestration, and channels, all vital for tailoring proposed campaigns. Furthermore, Microsoft Dynamics 365 will provide intelligent recommendations for unexplored audience segments, fine-tuning marketing strategies and expanding potential outreach.
Typeface's role in this collaboration is crucial. Marketing professionals can tap into its resources within Microsoft Dynamics 365 Customer Insights to enhance their campaigns further. A vast repository of content assets, including images, fonts, themes, and more, will be at their disposal, facilitating the creation of visually appealing and cohesive marketing materials.
Preview and Anticipation
Customers currently using Microsoft Dynamics 365 Customer Insights can look forward to the early access public preview, which will roll out in the first quarter of 2024. Those interested are encouraged to visit Typeface's website to learn more about the preview and to register their participation. The full suite of AI features is expected to be generally available by the third quarter of 2024.
As per Microsoft's vision, the collaboration with Typeface is just the beginning. The future of marketing campaign management aims to significantly reduce complexity and enhance the capabilities of marketing professionals. The joint efforts of Microsoft and Typeface signify a pivotal step towards an AI-first experience that could substantially increase marketer productivity and return on investment. The eagerly anticipated update is set to revolutionize campaign management, making it more efficient and insightful than ever before.
